[The Bookseller]

Digital publisher Andrews UK has released the first 3D video-supported e-book onto the market through Apple’s iBookstore.

The company has included a six-and-a-half minute 3D film within the e-book A Dream of Christmas 3D, a story about a child dreaming of visiting Santa’s toy factory, written by Andrews UK c.e.o. Paul Andrews.

The e-book costs $7.99 (£4.99) and readers can access the 3D video when using Apple’s Digital AV Cable connected to a 3DTV.

Andrews UK publishes its own titles and converts and distributes content for companies such as Apex Publishing, Accent Press, Brilliant Publications, Imprint Academic and agents including Ed Victor.

Andrews said: “We are very pleased to have achieved this milestone. Staying one step ahead of the global game is central to our business model.” He added that the company had “a history of being one of the leaders in digital publishing”.

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