[Andover Advertiser]
…
Although initially targeting the children’s book market and advertising campaigns for luxury cars and boats, the potential of the technology is huge.
Virtual tours of housing and construction developments could become commonplace at local authority meetings, while trainees could use the interactive app to learn how to strip an engine or even help medical students practise surgery.
Director Chris Ward said: “It is really exciting technology and it has been in development for a while but there are very few companies that are working with it as a commercial enterprise. …
According to latest research there are likely to be 1.4 billion annual downloads of AR apps worldwide by 2015, up from just over 11 million last year.
It is a market that is likely to be worth about $1.5 billion in the next four years.
See the full story here: http://www.andoveradvertiser.co.uk/business/9428370.3D_app_that_brings_a_new_dimension/