News Stories

Survey Shows Viewers Are Loving 3DTV

[Word TV PC]

Is 3DTV just a fad or is it here for the long haul? According to a new study by DEG, 3DTV owners could not be happier with the extra dimension. And it looks like 3DTV is here to stay.

Viewers are loving 3DTV

The study was conducted for the DEG (Digital Entertainment Group) by market research firm SmithGeiger, and called “3DTV Owners: A Closer Look at The New World of Immersive Home Entertainment. ” It shows that buyers are in general not worried about price, and optimistic about the future of 3D HDTV and Blu-ray 3D.

Respondents to the survey Respondents said that the upgrade to 3D was “well worth the price,” and that they paid only a small extra fee for 3D capability. On average respondents spent $2,000 on their TV, which for most (89%), was 50 inches or larger in screen size..

were asked a number of searching 3D type questions about their 3DTV experience.

Wearing 3D Glasses

The study found that out of 3,100 3DTV owners surveyed, only a handful experienced any discomfort when using active shutter 3D glasses. 83% said that it takes either no time or just a few minutes to adjust to wearing 3D glasses.

Other facts from the survey:-

Average number of glasses per home is 2.38.

What people watch in 3D

When it comes to watching 3DTV, top content is movies, sports, nature documentaries and playing games.

3D Movies on Blu-ray 3D is most watched by 78%, then comes animated movies on Blu-ray with 77%. Nature and wildlife gets 75%. Top sports was watching football games with 67%.

Delivery of 3DTV

When it comes to getting the 3D delivered to your spanking new TV, 70% use a 3D enabled Blu-ray player. 44% bought a package deal that included a Blu-ray player that came with the 3DTV.

28% own a PlayStation3 console and from those, 78% have upgraded the PS3 to watch 3D movies and videogames. A further 40% of respondents get their 3D content from satellite or cable.

Other interesting facts coming from the report include the fact that 3D has made them watch more TV. 24% said they watch more television, in 3D and 2D since buying a 3DTV.

Once bitten by the 3D bug, many dont want to watch anything else with 85% saying they would prefer to most or all of their TV in 3D. So it seems that 3D has a positive effect on buyers, meaning they should (so long as conytent keeps coming), stick with the format. And with 3DTV sales expected to grow 500% this year, who says 3D was just a gimmick?

Read the full story here: http://www.worldtvpc.com/blog/survey-shows-viewers-happy-3dtv/comment-page-1/

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

AI Roundtable // Building “Safe” Agents Using Claude Code: A Quick Tutorial
(April 24, Members Only)


Quarterly Board Meeting
(June 4, Closed Meeting)


All Members Meeting
(June 18, Members Only)