[HDTV test]
The Advertising Standards Authority (ASA) – the independent regulator of media advertising in the United Kingdom – has this week ruled that LG Electronics can market its Cinema 3D TVs as “Full HD”, but only if the Korean manufacturer states clearly in its advertisements that the effect is achieved via passive 3D system. The adjudication came about following complaints made by cross-town rival Samsung and a technology journalist.
LG and Samsung Electronics have been embroiled in a bitter 3DTV format war ever since the former unveiled its FPR (film-type patterned retarder) passive 3D LCD technology which has proved popular among consumers primarily due to the affordability, comfort and convenience (no battery, charging nor synchronisation required) of the polarized 3D glasses. Meanwhile, Samsung has on numerous occasions championed the superior resolution delivered by its active-shutter extra-dimensional HDTV displays in 3D mode.
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In its defence, LG argued that even though its FPR passive 3D technology only delivers 540 lines of resolution to each eye, the simultaneous delivery of both odd and even lines within a single frame of image means that all 1080 lines of information will be perceived by the viewer’s brain. The company also provided third-party verification from an independent test lab, which supports LG’s claim that its Cinema 3D TVs are indeed “Full HD”. …
Read the full story here: http://www.hdtvtest.co.uk/news/lg-passive-full-hd-201202021648.htm