[3D Focus]
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The reference tablet will only offer 3D functionality in landscape mode but the final product will feature switchable landscape/portrait 3D viewing options. Masterimage 3D’s patented glasses free 3D technology relies on parallax barrier technology which works by blocking the left and the right images using a physical barrier unlike lenticular technology which ‘bends’ the light of both images towards the left and right eye. Parallax is cheaper but can suffer light loss, however that is not an issue with Masterimage 3D technology according to Listz…
“From a traditional stand point, parallax barrier does suffer from light loss compared to lenticular. Ours do not and the reason for that is we do not just use straight stripped parallax technology. We use a patented cell matrix parallax barrier technology. …
“Our number one market is cell phones and tablets. The pure opportunity for the volume is just enormous. If you look at 3D in the home, the barrier has been people have had issues with the glasses for the TVs. You are also seeing more adoption of streaming services like Netflix who just had a wonderful fourth quarter, a lot of which has been usage of Netflix streaming on tablets. If you believe that streaming is something that already exists, happening on mobile devices and that consumers want to have 3D in the home without glasses, then all three are aligned for 2012/2013 to be a breakthrough year for 3D in the home on tablets.”
Read the full story here: http://www.3dfocus.co.uk/3d-news-2/masterimage-3d-to-reveal-improved-glasses-free-3d-tablet/7446