[Current.com]
In the frantic rush to get 3D TVs out onto the market, leading suppliers made mistakes that led to disappointing sales results, according to Brian Markwalter, the senior vice president, research and standards, of the Consumer Electronics Association, the industry group that organises the annual CES conference in Las Vegas.
In Sydney to speak at the Australia Broadcasting Summit and to promote the 2013 International CES, Markwalter said the extreme competitiveness of the major suppliers compelled them to act too quickly, resulting in confusion and a lack of a clear message about 3D.
“Because it’s such a competitive industry, once they all know what the other one was doing, they all rushed headlong into 3D — and then the reality hit: we need content, we need glasses, we need retailers to understand how to show this stuff,” Markwalter told Current.com.au.
As a result of this passionate intensity, the hype surrounding 3D outweighed the ability of the suppliers to deliver hardware, a problem exacerbated by the paucity of native 3D content at the time. Markwalter used the phrase “over amplified” to describe the prevailing sentiment.
When asked for specific errors made by the major suppliers, Markwalter identified a lack of standardisation across the category, …
Read the full story here: http://www.current.com.au/2012/02/24/article/Mad-rush-to-market-hurt-3D-TV-sales-prices-are-stabilising-claims-CES-VP/UULUGCUOVP.html