News Stories

Imax aims to bank $1 billion

[Variety]

Russian blockbuster “Stalingrad,” by Fyodor Bondarchuk, will follow, converted to the Imax 3D format for release in Russia and the CIS in October 2013. …

Meanwhile, Imax’s long-gestating expansion in China, boosted in February when the Chinese government decided to ease its quota to allow more 3D and Imax pics through its borders, is an example of how quickly the exhib is growing. …

When “Avatar” opened in 2009, there were only 13 Imax theaters in the nation. Since then, local releases are becoming an integral part of Imax’s Asian programming, most recently with Tsui Hark’s martial arts actioner “Flying Swords of Dragon Gate,” Imax’s first Chinese 3D pic, which pulled more than $10 million to become its highest grossing local title and the third-highest grossing Imax title in China, behind “Avatar” and “Transformers: Dark of the Moon.” Korea’s first Imax 3D pic, actioner “Sector 7,” broke local box office records in August 2011.

See the full story here: http://www.variety.com/article/VR1118052357?refCatId=13

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