At first, they’ll find their 3-D viewing choices limited to a handful of movies, some sporting events, three channels from DirecTV and the Discovery Channel 3-D, said David Wertheimer, executive director and CEO of the Entertainment Technology Center at the University of Southern California, which acts as a forum on 3-D technology and consumer attitudes.
“As with any other kind of electronics, the cost will get driven down very quickly, and the amount of programming will increase,” Wertheimer said.
Research has found that consumers are clamoring for 3-D. For instance, 25 percent of those surveyed by the Consumer Electronics Association and the Entertainment Technology Center said they expect to buy a 3-D TV in the next three years.
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