[The Post – Zambia]

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A brief background of Fresh View Cinemas: when was the idea of a cinema first mooted?

Fresh View is not a franchise and is actually wholly Zambian owned. The promoters have been involved in different businesses in Zambia over the last 20 years. They have always believed that Zambia needed alternative forms of entertainment from what was originally on offer. The whole idea behind Fresh View was to give the Zambian public more than ‘popcorn and coke’ cinema offering.

The whole business is built around offering a lifestyle with a bit of cheekiness and pushing boundaries, hence the name of the company. It’s not a traditional name of a business, nor are the corporate colours, but we believe that the name and the colours capture the vision of the promoters.

What challenges did you encounter entering the cinema business?

The biggest challenge we continue to face is securing Zambian films. We have been very blessed with the support we have received from the major USA distribution companies and their representatives in Africa.

Fresh View is using digital technology to screen films. Please elaborate on how this equipment actually works.

Fresh View offers movies in both 2D and 3D, …

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