[The Hindustan Business Line]
Samsung recently launched their latest line-up of smart TVs for this year. How much potential does the company see in a market that’s still moving from CRTs to LEDs? And, more importantly, what are the innovations that the company is planning to introduce the buzzing Indian market to? eWorld spoke to Mr Raj Kumar Rishi, VP and Business Head, Audio-Visual Business, Samsung India to find out.
eW: It’s been two years since Samsung launched the first 3D telly in the market. How has the response been so far?
As far as 3D is concerned, it continues to be a small part of our consumer segment. The choice of watching a movie or a game in 2D or 3D is a very personal one. But, since the base is very small the numbers have been growing at a very fast pace. Now, we’ve started adding 3D features to more and more of the TVs we are launching now. 98 per cent of the time consumers may want to watch programs or movies in 2D but occasionally they might prefer 3D, so that drives the usage. So, while the growth rate is quite high, it still is a small part of the market. …
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