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Metadata Meets Big Data: New Opportunities for Content Distribution

A 360° forum about the challenges and opportunities for harnessing metadata and big data to boost monetization of digital content. Speakers from Google, Netflix, Microsoft, Disney/ABC, Sony Pictures Entertainment and more shared cutting-edge solutions for systemizing and optimizing metadata on the program, scene and frame level and for mining metatags to enhance consumer discovery and experience.

Speakers:

- Brendan Sullivan, Vubiquity EVP, Global Operations & Technology
- Michael Pollard, Disney/ABC Networks Group, Sr. Manager Distribution Operations

Mark Fleming, Google Manager Partner Operations
Kevin McEntee, Netflix VP, Digital Supply Chain
Ellen Goodridge, Sony Pictures Entertainment VP, Global Digital Operations & Product Development
Mark Hodges, Acxiom Senior Managing Account Director

Sponsors:

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

Metadata Meets Big Data: New Opportunities for Content Distribution

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