CHARLOTTE, N.C. — NASCAR Media Group and Turner Sports on Monday announced that NASCAR’s first foray into 3D programming will take place with a special presentation of the Coke Zero 400 on July 3 (TNT, 7:30 p.m. ET).

The 3D production will be made available through TNT RaceBuddy on NASCAR.COM as well as through DirecTV, Comcast, Time Warner Cable and Bright House Networks and will complement a special television presentation on TNT, highlighted by the network’s groundbreaking signature Wide Open format.

NASCAR.COM will feature 3D feeds for the Daytona race in addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy on NASCAR.COM throughout the six Sprint Cup Series races televised on TNT.

Turner also will make the Cup Series race from Daytona available in 3D through DirecTV. In order to experience the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. Fans can go to www.nascar.com/racebuddy3D to get more information about the hardware and software used to view the 3D production online.

The 3D production will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.

TNT’s televised coverage at Daytona 6:30 p.m. ET with Countdown to Green, and continues with live race coverage at 7:30 p.m. in Wide Open format — continuous race coverage free of national commercial breaks and more unobstructed race action than that of a standard telecast by using a letterbox widescreen format.