Highlights:
- Total Available Market
- Internal calculations based on TVs sales and replacement rates, plus household calculations by country reveal a Total Available Market (TAM) for TVs that is within less than 1% of other market research firm’s forecasts
- Penetration Models
- Nearly two dozen products examined for best models to use for 3DTV adoption
- Penetration models used to determine upside (optimistic) and base (conservative) forecast ranges based on historical data
- Market Development Analysis lists assumptions by year for the following parameters:
- Packaged Media Titles
- 3D Theatrical releases
- Pay Per View events
- Video on Demand channels
- Cable / Satellite channels
- Internet 3D Delivery
- Terrestrial Broadcast 3D channels
- Real time & Off-line 2D-to-3D conversion
- Brand Support
- 3D Glasses
- Overall TV trends and strategies
- Technology Specific Price-Performance-Competitive Analysis
- Done for RPTV, LCD (x-pol, active retarder, page flipping, autostereoscopic), PDP and OLED
- Includes assumptions by year for pricing strategy, performance and functionality, brand support, market position, upside and downside potential
- Consumer Expectations Analysis
- Based on defining key parameters for consumer buying decision and satisfaction with 3DTV
- Each parameter is rated by importance and ability to meet the expectations of the consumer.
- Scatter plot of results indicates areas of concern and opportunity as well as general level of market adoption.
- Charts created for technology-independent factors in 3DTV adoption and for each 3DTV technology.
- Charts are created for 2009, 2011, 2013 and 2015 to see progression in market and acceptance conditions
- Regional and Distribution Factors
- Limited models in market for a limited time
- Limited geographic distribution
- Slower market development factors (like India and underdeveloped rest of world)
- Final Forecasts
- Top level
- Top level by technology
- Top level by regions
- Regions by technology