LOS ANGELES, CA–(Marketwire – September 15, 2010) – The Entertainment Technology Center at University of Southern California (ETC@USC) is pleased to announce that it will host the fifth annual OnHollywood 2010 on September 27-29, 2010, at the Davidson Conference Center at the University of Southern California. The two and a half-day entertainment venture summit will be held in cooperation with AlwaysOn and will bring together technology start-ups, investors and Hollywood executives to examine the future of entertainment technology. The conference will be a showcase for innovation in the entertainment technology sector and will provide information about funding sources for new companies in the video, music, gaming, search and mobile industries. At this conference, the best and brightest CEOs from technology companies in Silicon Valley will meet up with entertainment industry executives to further the discussion around opportunities in burgeoning entertainment technology space.

“ETC@USC is uniquely positioned to serve as the neutral ground where entertainment and technology stakeholders come together to invent the future,” said David Wertheimer, executive director and CEO of Entertainment Technology Center @ USC. “Technology has given consumers the luxury of having access to content wherever and however they want. At OnHollywood, ETC, along with industry leaders and promising start-ups, will explore any challenges to giving consumers the content they want as well as facilitate the discussion around opportunities in the marketplace as a result of consumer demand for content. I look forward to a meaningful dialogue between the entertainment and technology decision-makers who will attend OnHollywood.”

Those interested in attending OnHollywood can order tickets by visiting the AlwaysOn website at http://www.aonetwork.com/AOEvents/OnHollywood/OnHollywood-2010.

About the Entertainment Technology Center @ USC
The Entertainment Technology Center @ USC, founded in 1993 with the help of George Lucas, is a non-profit organization within USC’s School of Cinematic Arts. The ETC brings together the top entertainment, technology and consumer electronic companies to evaluate what consumers really want, which is then translated to the companies that make technology products. The ETC strives to show how technology impacts the next generation consumer, which will improve the consumer experience and will uncover new revenue streams for entertainment-related products. Along with USC’s School of Cinematic Arts, current ETC sponsors include: The Walt Disney Company, Sony Pictures Entertainment, Twentieth Century Fox, Paramount Pictures, Warner Bros. Entertainment, Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Inc., DTS, Lucasfilm Ltd, TATA Consultancy Services, and Technicolor, also Dolby, LG Electronics, MasterImage 3D, NBC Universal, Panasonic, RealD, Singapore IDA, and Thales. www.etcenter.org