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On this morning’s “Consumer Perspectives on 3D” webinar, James Marsh and colleagues reported some findings from their recent study.

88% of recent 3D movie-goers reported an enjoyable 3D experience

16.5% said that they are considering a 3D TV purchase in the next 12 months

3% said that they already owned a 3D TV

75% of those surveyed surveyed said movies was the main reason to buy a 3D TV. Sports came in second.

Phil Lelyveld

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