[By Dave Girard]

[Excerpt]

Unless you’ve been under a low-tech, Internet-less rock for the past two weeks, you’ve probably heard about Final Cut Pro X, the latest version of Apple’s professional video app, if only in passing. Let me bring you up to speed if you don’t already know how the drama unfolded: FCP X was met with mixed reactions, most of them negative, thanks to a healthy set of missing features that video professionals rely on. These span the gamut from not being able to open legacy projects (very bad) to missing tape support (not as bad). But the different interface and workflows in the new version made it clear that this wasn’t just a high-end product missing a few features; it was a completely new direction for Final Cut Pro, and it was aimed at the increasing prosumer market. It was “iMovie Pro,” whether that sounds derogatory or not.

Read the full, lengthy story here: http://arstechnica.com/apple/guides/2011/07/does-apple-still-care-about-creative-pros.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss