This Friday’s concert by Alice in Chains at the Key Arena in Seattle will be recorded for 3D by HDlogix.
“The Social Network” cinematographer Jeff Cronenweth (also DP on David Fincher films “Se7en,” and “Fight Club”) will be the director of photography for the 3D production of the “Alice in Chains” concert under director and sibling Tim Cronenweth, an award-winner for commercials for Dell, Budweiser, Jaguar, and others).
Alice in Chains was one of many bands shown in 3D in August using HDlogix technology for the inaugural fivenight Rock ‘n’ Rev Festival held in Sturgis, S.D. in conjunction with the 70th Annual Sturgis Bike Week Motorcycle Rally. HDlogix intends to release a 3D documentary of the festival in the coming months.
“Having worked with Alice in Chains earlier this year, we are excited to join them in Seattle to produce a very special 3D concert,” said Jim Spinella, CEO of HDlogix. The company and Alice in Chains plan a 3D theatrical release of the concert, and eventually use HDlogix technology to make it available in 3D on all other formats, including cell phones.
A large portion of the 3D production will utilize HDlogix’s ImageIQ 3D, which automatically converts HiDef 2D images from TV cameras in real-time. The system was used for the much-publicized Dallas Cowboysgame last December that was shown live on the giant stadium scoreboard viewable to fans in the arena wearing traditional cardboard 3D glasses with colored lenses for the anaglyph-only display.
It was also used this past July for Major League Baseball’s first
official 3D TV broadcasts of a two-game series between the Seattle Mariners and
New York Yankees in Seattle, and then the 2010 MLB All Star Game.
HDlogix is also presently doing 3D conversion trials with major sports leagues (2010 Daytona 500, Yankees 2010 Spring Training) and broadcast networks.
HDlogix is a privately-owned firm started a year-and-a-half ago by veterans of Sun Microsystems, IBM, Clique Communications and AgileVision, specializes in imaging and video-based products for the world’s consumers, entertainment companies and service providers.
Alice In Chains is headlining BlackDiamondSkye with special guests Deftones and Mastodon.
– By Scott Hettrick
original post: http://hollywoodinhidef.com/2010/10/alice-in-3d-chains-friday/