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Analyst: 3D Product Awareness Down Overall, Up For Video Games

[Excerpt]

According to a report by the NPD Group, purchase intent for specific 3D products was down in May of this year, compared to October 2010.

Yet while declines were noted in almost all 3D product categories, the analyst group said that there were in fact increases in awareness for 3D products in home and portable video games consoles.

Portable handheld 3D in particular saw the biggest increase in consumer awareness, up 5 percent from last October, mainly due to the launch of the Nintendo 3DS console in February.

Ross Rubin, executive director at NPD, noted, “Growth in both awareness and purchase intent for the 3D video-game player market is a particular bright spot in this emerging arena.”

Read the full story here: http://www.gamasutra.com/view/news/36136/Analyst_3D_Product_Awareness_Down_Overall_Up_For_Video_Games.php

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