News Stories

ATSC to Develop 3DTV Standards for Broadcast

[Story from TV Technology . com ]

The Advanced Television Systems Committee has begun work on the development of 3D television transmission standards for both fixed and mobile device broadcast television service. The effort will be led by Dr. Youngkwon Lim, who represents the Electronics and Telecommunication Research Institute, which is based in Daejon, South Korea. It is estimated that this standards development work with take up to a year to complete.

“The addition of 3D-TV over-the-air TV broadcast transmission is part of our ongoing effort to expand the capabilities of the ATSC suite of digital television standards,” said Mark Richer, ATSC president. “The addition of 3DTV capability to the DTV broadcast standard will foster new broadcast services while preserving the integrity of legacy TV receivers by adopting a system that allows for simultaneous delivery of 2D HDTV, Mobile DTV, and 3D programs within the same channel while ensuring backwards compatibility.” 

The planned standard will address the delivery of 3D content to both off-air television receivers and mobile handheld devices, with both left- and right-eye views presented in real time. It would all provide for non-real-time delivery of 3D content. In June, the association released an interim report on its 3D standards work.

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)