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Premiere Set for PassmoreLab’s Latest 3D Nature Documentary – Ocean Voyagers 3D

[From a Passmore email.]
3D FILM PREMIERE THIS WEEKEND! – Mammoth humpback whales and the vast blue of the Pacific come to life in full stereoscopic 3D when Ocean Voyagers 3D premieres in Los Angeles’ at the prestigious Downtown Independent Theatre on June 5, 2011 at 8PM.  A joint effort between Feodor Pitcairn Productions and PassmoreLab, the film is an exciting adventure where hardship pushes endurance to the brink, danger lurks around every bend, and where love knows no bounds.

 

Narrated by Oscar, Golden Globe and Emmy Award winning actress Meryl Streep, and filmed over a 5-year span in the waters of French Polynesia, Hawaii, Alaska and beyond, the film follows a mother humpback whale and her newborn calf in a “coming of age” journey for the neonate giant.

 

“The heart of this film is really the relationship between our humpback mother and her calf,” remarks filmmaker Feo Pitcairn, “we had unprecedented access to these animals, filming them day after day, we established a real bond of trust. This enabled us to get rare and intimate footage  … seeing this footage on a big screen in 3D is the closest thing to experiencing first hand what we experienced while filming them underwater.”

 

This film is a stirring testament to not only the strength, grace and beauty of these animals, but also a revelation of all the challenges they face, both natural and man-made.  They must persevere through months without food, journeys of thousands of miles, and predation by shark attack — as well as the threat of commercial whaling and entanglement in fishing gear.

 

“…seeing these animals behaving naturally in their environment, interacting with one-another as only this film could allow, is truly something else,” says Greg Passmore of PassmoreLab, “…the images are hauntingly beautiful, fascinatingly imaginative.”   LA SCREENING INFO.

 

Ocean Voyagers 3D will also have a private premiere in New York on Saturday, June 4th, hosted by Dimitris Athos.  For information in attending the New York event please contact OV3D producer Laura Orthwein at laura.orthwein@gmail.com

From a Passmore email.  Contact them for more info.

Qualcomm Keynote @ Uplinq 2011

[By Hubert Nguyen, Ubergizmo]

EXCERPTS

Dr. Paul Jacobs, Qualcomm’s CEO, has introduced mobile computing as a “force of social change”, as he referred to the recent events in the middle east during which people “armed only with mobile phones” could document facts on the ground and share them with the world, instantly.

And that’s only the beginning. Qualcomm estimates that data usage will grow by up to 12X by 2015. The future will be dominated by both HSPA+ and LTE networks it seems. Both networks are powered by Qualcomm technologies.

Yet, Qualcomm reminds the Uplinq attendees that feature phones (“non smartphones”) will still represent 500M units in 2015. Although they are not sexy, this segment still represents a huge opportunity in the industry. Paul Jacobs calls developers to cease their “moment” and build apps that can reach “hundreds of millions”.

…..

CAA, Creative Artists Agency:  CAA has announced the creation (with Qualcomm) of a “creative mobile lab”. The goal of this new entity is to create much better entertainment applications and will cover video games, music and movies. CML calls developers to join its rank – although the incentive for developers wasn’t really clear during the keynote.

…..

3D content: of course, there’s no escaping from the 3D push of the entire industry. We’ve been shown games, demos and movies that show stereo 3D in all its glory. Yet, this is something that end-users mostly don’t “desire” yet. The glasses-less devices might change this, but the overall opinion of most people that we talk to is: I don’t want to wear glasses.

…..

Augmented Reality:  Qualcomm’s Augmented Reality (AR) software development kit (SDK) is coming to iOS – for free.  Qualcomm has been a big believer of AR for a long time. There was a nice demo in which upon looking at DVD boxes thought a smartphone camera, the movie trailer would be played on the box via AR. The main challenge of AR, in my personal opinion, is the lack of an efficient (real-time) visual recognition engine, along with a complete database that should power it. This is going to be a multi-year (or decade) effort. When it works, AR can be refined and improved for years to come, and it will need a steady supply of processing power – this is a big stake for Qualcomm and others.

Dreamworks was talking about how “AR” was going to simplify DVD pre-sales, but what they were showing was really a QR-code (2D barcode)… I don’t see how it related to AR, and frankly Asian countries had that a decade ago. Another “AR” application was the ability to take pictures on top of which the movie characters were added. Again, not really “AR-ish” for me.

…..

 

 

See the full article here: http://www.ubergizmo.com/2011/06/qualcomm-keynote-uplinq-2011/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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