[Press Release]

3D VISION, INC., presented its new 3D Camera to the Film Industry.  3D Vision recently presented their innovative 3D camera to some of the toughest critics in the film industry, the members of the American Society of Cinematographers (ASC). The demonstration was held at the Hollywood, California offices of Mole-Richardson, a well known Hollywood staple in film rental equipment since the 1920s.  Members of the ASC included Directors of Photography (DPs), camera operators and techs, cinematographers and individuals associated with A-Grade movie production.  3D Vision’s camera was set up in a make shift set on the Mole Richardson sound stage and the ASC members and others were given the opportunity to try different aspects of the camera while putting it through the most common and uncommon (for 3D) paces including pan, tilt, zoom while moving the camera through different floor positions.

Richard Crudo, Past President of the American Society of Cinematographers had this to say: “3D Vision is on exactly the right track.  Their new camera is a reasonable size; it’s robust and doesn’t require a boatload of support gear and personnel to make it run.  Just take it out of the case, plug it in and you’re ready to go in no time at all.  In this sense, it’s helping to put control of the image back where it belongs – in the hands of the cinematographer.  There’s great reason to be excited about where they’re going with this technology and I look forward to their next announcement.”

Director of Photography, Bill Bennett, ASC, stated, “We’ve been waiting for years for an all-in-one professional 3D camera. This is what the industry really needs.”

“This is the audience we wanted to reach, the real users of the technology who can give you an honest opinion of this product, make recommendations that eventually will make this the 3D camera of choice in exploding 3D production market.  We value their opinions and we’ll continue to seek their input as we progress,” said Cliff Hall, President of 3D Vision, Inc.

Cliff Hall went on to say, “3D Vision’s future looks extremely positive and prosperous.  With this, we at 3D Vision are honored and excited to have been announced in the CEO’s Letter on the website www.envirotechenergy.com , as the first dividend in the new Ramoil Management, soon to be Enviro|Tech Capital, business model.  We look forward to growing our company and shareholder value together.”

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[by Deborah D. McAdams, Television Broadcast . com]

TV is 3D. It’s on-demand. It’s pay-walled, personalized, it’s interactive and it defies traditional audience measurement systems. Over-the-air TV still delivers programs on a linear timeline, and the current technology configuration used to deliver it all but prevents broadcasts in 3D. It needs an update, a two-point-oh. The Advanced Television Systems Committee has been working on a 2.0 for a while now. It’s being discussed at the group’s annual meeting in Washington today. 

“The first report of next-generation technologies and issues will be presented during today’s meeting, a foundation to establish a strategic direction for the future,” said ATSC president, Mark Richer.

ATSC 2.0 will be built on the current digital television transmission standard, which is based on MPEG-2 video compression. MPEG-2 was adopted for DTV in 1994. Video codecs have evolved and become more efficient in the meantime. MPEG-2 provides adequate compression for high-definition television in 6 MHz broadcast channel, which was the original goal of the DTV standard.

Now, newer sought-after features–3D for example–demand advanced compression such as MPEG-4 Part 10. However, the 100 million or so TV sets in homes around the country decode only MPEG-2. Broadcast engineers meeting with federal regulators last year concluded it would take at least 13 years to adopt MPEG-4 Part 10 for over-the-air television. 

Demonstrations planned for today’s ATSC event are said to “showcase different technical strategies for transmission and reception of 3DTV, with methods that are compatible with the current broadcast system.”

Broadcasters haven’t been gung-ho about 3D, even though Fox was first out of the gate with it in late 2008, transmitting a 3D simulcast of a pro football game to select theaters. In addition, market mavens predict 3DTV sets will be everywhere in a few years.DisplaySearch just predicted there would be 100 million in the market by 2014, though only 2 million sold worldwide in the final quarter of 2010. Part of the reason forecasters are aggressive on 3DTV sales is that it’s not complicated for set manufacturers to add stereoscopic display capability. Whether people will use it en mass is another story. Market research also indicates that fewer shutter glasses have sold than 3DTV sets. The glasses are necessary to see the stereoscopic effect on current 3DTV displays.

The jury is still out on public consumption of 3D video content. Rich Geenfield of BTIG wrote this week that just half of moviegoers who attended the film “Thor” on opening weekend elected to see it in 3D.

“We found this figure to be very disappointing, as 3D screen count is no longer constrained, with ‘Thor’ benefiting from the widest 3D theater count in history–2,737 sites equating to 69 percent of total theaters playing ‘Thor.’”

The ATSC said that work on the next DTV standard “continues and could include:”
– Advanced video codecs (such as MPEG-4)
– Non-real-time and file-based delivery
– Conditional access
– Digital rights management
– Advanced electronic service guides
– Audience measurement tools
– Personalization/targeted advertising
– Interactivity and Internet connectivity
– 3DTV transmission

The group will today be addressed by Sen. Gordon Smith, president and CEO of the National Association of Broadcasters, former FCC chairman Richard Wiley and Dr. Keiichi Kubota, director general of Japan’s NHK Science and Technology Research Laboratories.

See the original post here:  http://www.televisionbroadcast.com/article/120252