News Stories

Christie Solaria Projectors to Screen World Premiere of “Pirates of the Caribbean: on Stranger Tides” in 3D

5.7.2011

[Press Release]
Disney’s First 3D Outdoor Premiere at Disneyland Park in Anaheim, California on May 7
Christie® strikes gold again, with Walt Disney Studios selecting the acclaimed Christie Solaria™ Series CP2230 projectors to screen the highly anticipated World Premiere of Walt Disney Pictures/Jerry Bruckheimer Films’ “Pirates of the Caribbean: On Stranger Tides,” in Disney Digital 3D™.  The studio’s first 3D outdoor premiere, takes place at Disneyland® Park in Anaheim, California, May 7, with Disney donating 100 percent of the proceeds from this star-studded event to Boys & Girls Clubs of America, of which they are a long-time supporter.
Heralded by elite filmmakers and supported by major Hollywood studios, the Christie Solaria Series projectors are renowned for their reliability and stake claim to a treasure trove of features – including Brilliant 3D technology and the highest, proven brightness levels to meet the demands of the largest screen, indoors and out. They are trusted by Disney to provide unmatched contrast and stunning colors necessary to deliver a razor-sharp Disney Digital 3D™ viewing experience. For the premiere, powerful Solaria CP2230 projectors will illuminate the 90’ by 36’ screen from a distance of up to 190 feet.

“Christie has been involved in many of our premiere events,” said Lylle Breier, senior vice president, Worldwide Special Events, Walt Disney Studios Motion Pictures. “When we want to wow our World Premiere audiences with a blockbuster feature presentation, we know we can count on Christie to deliver the best and brightest digital cinema viewing experience available today.”

“Christie is proud to play an integral role in many exciting Disney premieres. Our successes with Disney include the groundbreaking animated feature, ‘Toy Story,’ the first movie created digitally and screened digitally, on a Christie projector,” said Craig Sholder, vice president of Christie Entertainment Solutions. “Just as the ‘Pirates of the Caribbean’ series has become the standard for action-packed family entertainment, the Christie Solaria Series projectors have raised the bar on image quality and reliability, while delivering the lowest cost of operation. Captain Jack Sparrow has never looked sharper and more colorful than on a Christie digital cinema projector.”

All projectors in the Christie Solaria Series exceed Digital Cinema Initiatives (DCI) specifications—the universally recognized standard in the industry that every manufacturer must meet. They feature modular architecture for improved serviceability and ease of maintenance, with up to 25 percent lower cost of operation than competing technologies.

Produced by Jerry Bruckheimer and directed by Rob Marshall, “Pirates of the Caribbean: On Stranger Tides” roars to the screen in brilliant Disney Digital 3D™. It offers the fun, adventure and humor that are hallmarks of the hit franchise, with Johnny Depp returning as the inimitable Captain Jack Sparrow. All of the film’s stars are expected to attend the world premiere, along with many Hollywood celebrities.

See the original press release here: http://www.dcinematoday.com/dc/pr.aspx?newsID=2321

LG and Sky offer cashback on 3D TVs

5.7.2011

[by Chris Mizon, www.3dtvwatcher.co.uk]

It’s the perennial question of the AV enthusiast, when to buy – January sales? Before tax increases? Avidly collect nectar points for a decade? How about, when you can get cashback?

Sky, in partnership with LG, is offering cashbackon the hardware manufacturer’s 3D TVs, and by doing so have made a mutually beneficial arrangement for the companies as well as the prospective consumer.

It’s long been the contention of 3DTVWatcher that the success of 3D relies on two things, content and affordability.

Content is largely in the hands of studios and broadcasters, and to an extent hardware manufacturers are at the mercy of the creative direction of TV, film and gaming studios when it comes to 3D hardware sales.

The buck, as it were, will always stop with content, and similarly the bucks will only start to roll in when a wide breadth of good quality, original 3D content is made available.

However, the sweetest apple on the tree is often out of reach, and it is in the hands of manufacturers to produce 3D hardware which is both a marked improvement on existing 2D products, and reasonable enough in price to entice consumers to make the step up.

Early signs are that 3D TV sales will increase over the next few years, but a catalyst may be required if widespread adoption is to happen in such a way that exposure, and subsequently buzz, will be created around the content 3D TVs are playing host to.

Sky and LG are offering such a deal, with £100, £200 and £400 cashback deals available through certain retailers.

The incentive is also there to go big, with the £400 deal on one of LG’s 55 inch Cinema 3D TV sets, which comes with 7 sets of glasses.

Just think, that £400 can be ploughed back into beer, popcorn and other TV viewing comestibles…

See the original post here:  http://www.3dtvwatcher.co.uk/lg-and-sky-offer-cashback-on-3d-tvs-2081/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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