[Press Release]
DDD , the US-based 3D consumer technology licensing group, confirmed this morning that a licensing agreement signed earlier in April with an unnamed PC chip manufacturer is actually industry giant Intel Corp. The agreement is to bundle DDD’s TriDef 3D PC conversion software products with Intel’s new 2nd Generation Intel Core processor PC platforms. Combining the two technologies allows a broad range of popular PC games to be enjoyed by consumers without the need for additional graphics devices in their PC. The DDD share price rose by 3p to 39p on the news.
The two-year license agreement allows Intel to supply DDD’s TriDef 3D Experience software with its own 3D PC processors directly to original equipment manufacturers (OEMs) and also in retail 3D accessory packs. DDD will receive quarterly royalties from Intel based on the volume of OEM and retail software products shipped. It is expected that OEMs will begin shipping the combined solution during the second half of 2011.
Last October, DDD agreed a collaboration with multinational semiconductor company AMD (NYSE: AMD) that will combine its TriDef stereoscopic 3D software with AMD’s next generation AMD Radeon HD 6000 family of graphics processors. Through the collaboration, AMD plans to supply DDD’s TriDef software under license to PC OEMs and add-in-board (AiB) manufacturers as part of AMD’s integrated 3D solution.
Chris Yewdall, the chief executive of DDD, said: “The partnership with Intel is the culmination of many months of close collaboration with Intel’s PC Client Group team and is a major milestone for DDD. Intel’s selection of TriDef to enable significant aspects of their 3D product offering underscores the recent progress we have made in delivering a market-leading 3D content solution for the PC market.”
The agreement also includes a development contract valued at approximately £93,000 related to the initial customisation of the TriDef PC software for Intel’s new Core processors. Approximately £62,000 of this was recognised in 2010 as DDD completed the initial work in preparation for demonstrations at the 2011 Consumer Electronics Show in January this year.
Based on Intel’s new 32nm microarchitecture, the new 2nd Generation Intel Core processors offer new levels of performance through optimised Intel Turbo Boost Technology and Intel Hyper-Threading Technology, as well as significant advances in visual and 3D graphics capabilities through processor graphics. These advances deliver new capabilities, and the performance with 2nd Generation Intel Core processors allows a broad range of popular PC games to be enjoyed by consumers without the need for additional graphics devices in their PC.
Intel and DDD plan to promote the TriDef stereoscopic 3D game engine to game developers for both current and future games. They are also planning to integrate the TriDef stereoscopic 3D software more closely with the media functions of the 2nd Generation Intel Core processors to facilitate access to DDD’s 2D to 3D conversion by third party software developers. Intel is also planning to offer a selection of original 3D movie trailers drawn from the growing library of high definition 3D movies available on DDD’s Yabazam! website, rounding out their comprehensive 3D offering for OEMs and end users alike. In addition, the companies plan to explore opportunities for the use of DDD’s 2D to 3D conversion with Intel’s other processor families.
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