News Stories

Com Hem expands on demand footprint, tries 3D

[by Julian Clover, BroadbandTVNews.com]

Com Hem’s on demand service is now available in 1.5 million households, equivalent to around 30% of Sweden, the cableco has announced.

Customers in Visby are the latest to benefit from the upgrade that began in Linköping during May 2009.

“If we look at what our customers are requesting, we see some clear trends: one does not have the interest to be punctual in the TV schedules, but you also want to not miss the TV shows,” says Mats Holmgren, head of on demand at Com Hem. “Once you want to watch you do it with good quality. HDTV and catch-up goes from being added services to become the standard. Catch-up is now a natural part of a TV channel and is included free in all of our television packages.”

Last night (April 4) Com Hem transmitted its first 3D broadcast with the Stockholm derby between Djurgården and AIK shown in conjunction with Canal+.

Canal Digital, Viasat and Boxer have all previously shown 3D content to their subscribers.

See the original post here: http://www.broadbandtvnews.com/2011/04/05/com-hem-expands-on-demand-footprint-tries-3d/

 

ETC 3D Lab has Nintendo 3DS

[by Philip Lelyveld]

The ETC Consumer 3D Experience Lab has acquired a Nintendo 3DS.  ETC member company employees and their guests are invited to stop by to experience the autostereo screen, learn how to make a 3D dog sit and shake hands, take 3D photos, and play augmented reality games.

The 3DS has been added to our updated Consumer 3D Experience presentation and tour, which covers current 3D trends, technologies, and marketing issues.

 

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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