[Press Release]

Marchon3D(TM) and UltraStar Cinemas have teamed up to create the first in-theater, self-service vending machine for Marchon3D’s patented 3D glasses.

Marchon3D, the premier designer and supplier of the most technologically-advanced, circular polarized 3D eyewear on the market, has created an innovative custom vending machine for theater-goers. Beginning in the summer 2011 – just in time for the summer blockbuster season – 3D movie-goers in San Diego will be able to purchase the newly released line of EX3D glasses with patented M3D lens technology in the UltraStar Mission Valley Cinemas.

This state-of-the-art vending machine will have a sleek digital interface and be extremely user friendly, allowing consumers to browse and select from a wide assortment of EX3D glasses, pay with a quick swipe of their credit card and then take their seat to enjoy the show!

“This is the first time we’ll be offering our EX3D glasses for sale in theaters and the first time we’ve ever built a self-service installation like this. 3D has become so pervasive in our culture, and 3D theaters are the most popular venue where we consume 3D content – having our glasses in-theater with a reputable partner such as UltraStar Cinemas makes perfect sense,” said David Johnson, president, Marchon3D. “Today’s consumer has a vast digital footprint, using more digital devices than ever before. Marchon3D glasses are designed to easily move them through the 3D component of their digital ‘life.’ The EX3D glasses delivered in this vending machine can be used across all passive 3D platforms including movies, video games, 3D televisions and laptop computers and they offer a mix of style, comfort and affordability.”

Movie fans can choose from adult, tween and children’s sizes in a variety of trendy colors and fashionable shapes. Marchon3D will also offer smart solutions for prescription glasses wearers including clip-on lenses that easily work on any prescription frame as well as frames that comfortably fit over the entire prescription frame. Prices will range from $25-$80.

“We want to provide the best possible 3D movie experience to our customers and there is no better way to do that than to offer best-in-class and best-in-value 3D glasses from Marchon3D,” said Damon Rubio, vice president of operations for UltraStar Cinemas. “With well over 40 3D movies coming out within the next year, it makes sense to invest in a comfortable, well designed pair of glasses that will deliver a top-notch movie viewing experience.”

The test in the San Diego theaters is slated to begin in June and last three months. Marchon3D plans to roll out additional vending machines in other markets in the upcoming months.

“Marchon3D is the first company to really take a 360 degree look at today’s consumer and think about what they want in a pair of 3D glasses,” said Hannah Sarbin, vice president of new business development, Marchon. “They want an exceptional 3D experience from a technical standpoint, and they want something that fits their lifestyle and personality. They don’t want the same old black frames and flat lenses that come with the cost of a movie ticket. Studios and manufacturers spend hundreds of millions of dollars pushing the boundaries of 3D technology, why settle for the generic 3D glasses for that experience?”

Marchon3D is attending CinemaCon and will have a suite in the Augustus Tower of Caesar’s Palace. If you are interested in making an appointment to check out the glasses and discusses this latest partnership, please contact Marchon3D@kcsa.com.

See the original post here:  http://internationalentertainmentnews.blogspot.com/2011/03/marchon3d-and-ultrastar-cinemas-to-test.html

[Press Release]

In a groundbreaking product introduction, XPAND 3D today announced the XPAND Infinity™, a complete 3D system that is designed to deliver the best possible viewing experience in any cinema. The XPAND Infinity system features two different models of eyewear and offers optimal 3D performance, multi-directional synchronization and the highest 3D contrast ratio ever delivered.

“XPAND Infinity was created to deliver the most spectacular 3D experience ever,” said Maria Costeira, CEO, XPAND. “It is adaptable to a wide variety of cinemas and screen types including the world’s best and largest venues, and brings a new level of 3D realism and excitement to moviegoers.”

Using the patented Infinity controller, XPAND Infinity can support almost any screen size, shape and surface. Whether the screen is 300 feet or 30 feet wide, flat, curved, dome-shaped or even Cinerama format, XPAND Infinity will transform the theater into the finest 3D environment. The system works with any type of screen surface.

XPAND Infinity is packaged with seven controllers, and a choice of XPAND Infinity or XPAND Infinity Deluxe 3D glasses. XPAND Infinity Deluxe glasses combine a new, stylish appearance with exceptional 3D viewing performance. The lightweight Infinity Deluxe eyewear offers up to 38% transparency and a 3000:1 contrast ratio, and comes with rechargeable batteries. Their ergonomic design ensures long-wearing comfort.

Meanwhile, the XPAND Infinity 3D glasses have a lightweight, functional design and provide up to 37% transparency and a 2000:1 contrast ratio. The glasses are shaped for comfort and use replaceable batteries.

The XPAND Infinity system provides the brightest, most vivid and realistic 3D images achievable, without ghosting or artifacts for any viewer in the theater. An unlimited number of Infinity systems can be linked together to operate as a large-scale system.

In addition, XPAND Infinity and XPAND Infinity Deluxe Glasses are equipped with RFID tags. RFID technology can be used for anti-theft purposes, allowing theater owners to track and monitor each pair of glasses.

“XPAND’s new Infinity glasses were developed in order to provide optimal quality. In addition, we made sure that the Infinity glasses are a cinema owner’s best friend,” Costeira added. “The new glasses are more durable and allow the cinema management to monitor its inventory and usage levels throughout the cinema location in real time. Some of our beta sites achieved a 3DCPU (3D Cost Per User) of less than 4 cents US, making XPAND the best and most cost-effective 3D system on the market.”

For more information on XPAND 3D glasses, please visit www.xpand.me

See the press release here:  http://www.businesswire.com/news/home/20110329006207/en/XPAND-3D-Introduces-XPAND-Infinity™-High-Quality-3D