News Stories

EON REALITY LAUNCHES THE EON EXPERIENCE

3.21.2011

EON Reality, the world’s leading interactive 3D software provider, announced today the launch of EON Experience Portal, www.eonexperience.com, which serves as an ecosystem and an “app store” for interactive 3D content. EON Experience Portal enables users to easily find existing 3D content, and share it with others.

 

With the increasing graphics capabilities of displays, PCs and handheld devices and their ability to support 3D presentations, one important area has remained a bottleneck — the lack of high quality, interactive and easily accessible 3D content. EON Reality addresses this need with the immediate launch of the EON Experience Portal by providing an online platform based on cloud computing, enabling individuals and organizations to share 3D content, optimized for use in interactive 3D applications and immersive 3D displays.

The EON Experience Portal draws on the success of the Apple App Store, and will enable its users to earn up to 70% of the revenue from models uploaded and sold through the portal. The portal further offers a complete eco-system for interactive 3D applications through the following key components:

  • Database of Interactive 3D Models; a categorized and searchable database consisting of thousands of high quality interactive 3D objects.
  • EON Creator; an application offering “3D in the Classroom” by providing extreme ease-of use, enabling users to build their own customized virtual environment in minutes. It also offers direct access to interactive learning content and an option to display content in stereoscopic 3D.
  • EON Coliseum; an online 3D meeting platform, enabling organizations to interactively share projects and products interactively in 3D across different geographical locations.
  • EON Human; a database and application framework for enabling the integration of highly realistic and interactive Virtual Humans (Avatars) into interactive simulations and presentations.

“We are proud to have been invited by EDB (Economic Development Board) and MDA (Media Development Authority) to set-up a world-class R&D facility here in Singapore,” said Sridhar Sunkad, Managing Director, EON Reality Pte Ltd. “With the launch of EON Experience Portal we have one goal in mind — to democratize interactive 3D. We believe that every organization should have the ability to access — and effectively use — interactive 3D content, regardless of their preference for a certain CAD or 3D modeling solution.”

“During 2010 we have seen triple digit growth (+100%) in APAC and we see a great potential to further spearhead and accelerate Singapore’s initiatives within IDM (Interactive Digital Media) through the launch of the EON Experience Portal,” said Mats W. Johansson, CEO of EON Reality Inc.

The EON Experience Portal will be launched at the IEEE Event, held for the first time in Asia in 10 years, from March 19-23 at SUNTEC Singapore International Convention and Exhibition Center. The conference focuses on recent research and development in the fields of virtual environments, augmented reality, 3D user interface and interactive 3D applications. EON Reality is proud to be a Gold Sponsor of the event.

 

Dolby Announces Next-Generation 3D Glasses at CinemaCon 2011

3.21.2011

[press release]

High-performance, stylish, reusable 3D glasses deliver cost savings to exhibitors and improved comfort to moviegoers

Dolby Laboratories, Inc. (NYSE: DLB) today announced the availability of its next-generation Dolby® 3D glasses. Designed with Dolby’s 3D technical know-how, the expertise of a leading eyewear design company, and 3M’s new multilayer optical film lenses, the glasses are compatible with Dolby 3D Digital Cinema systems currently installed.

“With the newly designed Dolby 3D glasses, we look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D, while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors,” said Matt Cuson, Senior Marketing Director, Cinema, Dolby Laboratories. “The next-generation Dolby 3D glasses strike the perfect balance between style and performance and are designed to be used repeatedly, bringing per-ticket costs well below disposable single-use 3D glasses.”
The new glasses are currently available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle. Dolby also plans to make children-sized glasses available next quarter.
New Technology Increases Performance

·         Dolby has partnered with 3M to develop a new multilayer optical film lens that greatly reduces the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby 3D.
·         A more robust mechanical design, the new nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.
Style Enhances Comfort
•     Updated industrial design makes both the audience member and the movie look marvelous.
•     The new frames fit comfortably over 98 percent of prescription glasses and are well-suited to youth and adults.

More Robust for More Use
•     The next-generation Dolby 3D glasses can withstand the rigors of many wash cycles and can be reused hundreds of times.
•     The new 3M lenses are scratch resistant and include an antireflective coating.
RFID Tags Added for Tracking
•     Beyond the antitheft tag included in previous generations of Dolby 3D glasses, the new Dolby 3D glasses also include individually serialized RFID tags.
•     These tags can be used for inventory tracking and management.
New Lower Cost
•     Dolby 3D glasses are high-performance, environmentally friendly, passive glasses that require no batteries or charging.
•     Because they are reusable, the per-ticket cost of Dolby 3D glasses can be well below the cost of disposable 3D glasses.
•     The new glasses are available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle.
Exhibitors interested in learning more about Dolby 3D should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth (1600A) during CinemaCon 2011 at Caesars Palace.

About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Since launching in November 2007, Dolby has shipped over 7,600 Dolby 3D systems and has one of the largest global footprints with over 400 exhibitor partners in 67 countries.
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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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