News Stories

THE AMERICAN OPTOMETRIC ASSOCIATION AND 3D@HOME CONSORTIUM SIGN MEMORANDUM OF UNDERSTANDING

3.16.2011

Organizations Will Share Scientific, Clinical Research for Better Understanding of 3D/S3D Viewing and Promotion of Vision Health

[Press Release]

The American Optometric Association (AOA) and its 36,000 members today announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) today, stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays.

The cooperative relationship will be a conduit for the exchange of the most current information and research. Both the AOA and the 3D@Home Consortium acknowledge vision and eye health may enhance consumers’ abilities to view 3D/S3D images, and ultimately increase their use of such technology. The two groups will collaborate in the development of common interest strategies, exchange of ideas, and shared best practices.

Potential projects covered by the MOU include: 1) enhanced public and professional communication; 2) development and design of 3D/S3D based vision risk assessment tools; 3) development and design of applied therapies; 4) providing new integrated efforts for quality improvement and evaluation; and 5) improved public health and vision and eye health.

Both groups will be encouraging their constituents to incorporate the use of stereoscopic testing and educational materials in their products, helping the public build an appreciation for the importance of optometry-delivered vision and eye health care, as well as the importance of yearly comprehensive eye exams. For more information, visit www.3Deyehealth.org.

See the original post here: http://multivu.prnewswire.com/mnr/aoa/49017/

 

Nvidia Lowers Pricing of Stereo-3D Glasses

3.16.2011

[by Anton Shilov, www.xbitlabs.com]

Nvidia Corp. announced this week its new version of stereo-3D (S3D) glasses kit designed for its proprietary 3D Vision technology and supporting devices. The new glasses became 25% more affordable, but improved battery life. The company hopes that this will help to drive popularity of stereo-3D in general and 3D Vision in particular.

The new Nvidia 3D Vision kit, which includes a pair of stereo-3D glasses (with IR receiver) and an IR emitter now costs $149, which is down $50 from its original price. The S3D glasses provide 50% longer battery life from a single charge, 60 hours compared with 40 hours before. In addition, Nvidia also lowered the price of extra wireless glasses to $119, which allows to share stereo-3D content with others.

In order to take advantage of Nvidia 3D Vision, which allows to build a stereo-3D-supporting gaming or multimedia system, one should not only acquire Nvidia-proprietary S3D glasses, but also a display or an HDTV certified for usage with Nvidia 3D Vision hardware and of course an appropriate high-performance GeForce graphics card. At present there is a significant number of full-HD displays and HDTVs supporting the 3D Vision technology.

Nvidia hopes that lower priced S3D glasses with longer battery life as well as generally widened 3D Vision eco-system will help this technology to become a major standard for gamers. While hardcore enthusiast gamers are likely to adopt 3D Vision technology, the mainstream PC gamers are more likely to prefer a single S3D standard for both ATI Radeon and Nvidia GeForce platforms.

See the original post here: http://www.xbitlabs.com/news/video/display/20110316054354_Nvidia_Lowers_Pricing_of_Stereo_3D_Glasses.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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