News Stories

Irish dance show now a 3D movie

[By Kelly Roncace/Gloucester County Times]

Michael Flatley first introduced the world to the art of traditional Irish dance and music when his stage show, “Lord of the Dance,” first premiered in 1996.

Now, after grossing more than a billion dollars worldwide, selling more than 12 million videos and performing his shows, “Lord of the Dance,” “Feet of Flames” and “Celtic Tiger” all over the world, Flatley will appear on the silver screen in the first-ever “Lord of the Dance 3D” film.

Beginning March 17, and only showing for one week, Flatley fans will have the opportunity to experience the “magic, excitement and passion” by being part of the dance experience.

“For years I’ve been approached to do film, but I was always apprehensive because I wasn’t sure that the show would translate properly onto film,” Flatley said in a telephone interview. “But with the advances in 3D technology, I thought this might work.”

The film begins with Flatley telling his story of how “Lord of the Dance” came to be, and how, at certain points, he felt like he was “pushing an elephant uphill.”

But now, with the show’s phenomenal success, he stresses his motto — “Follow what’s in your heart and be willing to work hard and nothing’s impossible.”

After Flatley’s brief introduction while footage of the stage crew building the immense traveling set pops off the screen, the film comes alive with dancers, musicians and magic.

“I insisted that it be shot live with a live audience because you can see the audience around you and there’s such a depth of field,” Flatley said.

“Lord of the Dance” tells a timeless story based on Irish folklore of good versus evil and introduces new sets, lighting, costumes and special effects, together with breathtaking performances, captured in 3D at the Dublin 02 Arena.

“I love the Little Spirit and the bold girl and the bad guy, who is one of the best bad guys we’ve ever had,” he said when asked about his favorite part of the 3D film. “I really love it all. We’re up against gigantic blockbuster films, but we have a great product.”

Even with the upcoming release of the film, Flatley said nothing compares to performing live.

“Even if I’m tired or have had a bad day, I know that once the audience is with me, they lift me up with their energy,” Flatley said. “That’s something that can’t be replicated.”

“Lord of the Dance 3D” also features fiddlers Giada Costenaro and Valerie Gleeson, Tom Cunningham as “Dark Lord,” Bernadette Flynn as “Saoirse,” and Ciara Sexton as “Morrighan.”

The 3D film will be shown locally at the Washington Township 14 Regal, Cherry Hill AMC theater, Riverview Plaza Stadium 17 Regal in Philadelphia and Ritz Center 16 Rave in Voorhees.

7th China International 3D World Forum

April 8 – 10, 2011
Shenzhen Exhibition Center, Shenzhen, China

The 7th China International 3D World’s FORUM, held in conjunction with the 77th China Electronic Fair, is scheduled for April 8-10, 2011. The FORUM will be held at the Shenzhen Exhibition Center, Shenzhen, China. The goal of the 2 1/2-day FORUM is to educate FORUM attendees and promote the development of the 3D consumer electronics industry. The conference is presented in the Chinese language, with simultaneous English language translation.

The Forum will amass the leading technologies, products and applications of 3D technologies and will focus on technical solutions of 3D information technology and their successful applications for personal entertainment and digital life.

The Forum will amass the leading technologies, products and applications of 3D technologies and will focus on technical solutions of 3D information technology and their successful applications for personal entertainment and digital life.

The preliminary C3D World FORUM sessions are:

  • Wise Integration–Opportunities & Challenges of the 3D Industry with the “Integration of Three Networks”
  • Market Trends & Opportunities in the 3D Industry
  • The Ongoing Development of 3D Display Technology
  • 3D Products – Content, Health & Human Factors
  • Integration of 3D Consumer Electronics

Planned areas of coverage during these sessions will include:

  • China’s policies & plans for the 3D display industry from the related state administrations & ministries
  • Development of 3D information technology & the digital consumer electronics industry
  • 3D chip and video adapter technologies and their prospects
  • 3D filming, coding and transmission technologies and systems
  • 3D display systems & technologies and directions of development
  • 3D display terminals and trends of display technology
  • 2D to 3D display conversion solutions
  • Creation of 3D content and the current status; Post-production and its development of 3D content
  • 3D display transmission, storage, coding and decoding technologies and development
  • 3D graphics adaptors, workstations and digital platforms
  • 3D internet evolution and application development
  • 3D information technology applications in the field of digital entertainment
  • Successful applications of 3D information technology in the gaming industry
  • Development of 3D virtual community and business legends
  • Digitalized 3D visual technologies and solutions
  • Industrial applications of 3D virtual reality technology

China 3D Forum organizers are seeking speakers/sponsors from:

  • International 3D Organizations & Associations
  • Senior Executives or experts from the related Administrative Departments
  • Senior Executives from well-known 3D display manufacturers
  • State Administration of Radio, Film and Television
  • Ministry of Industry and Information Technology of the People’s Republic of China

 

See the detailed conference schedule here: http://insightmedia.info/conferences/c3d2011Apr-forum.php

Visit the C3D Organization Home Page here: http://www.c3dworld.org/english.html


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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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