The capability for a recordable Blu-ray Disc to support 3D content may be in the format’s future, according Andy Parsons, US chairman of the Blu-ray Disc Association’s promotions committee and senior vp, product planning, Pioneer Home Entertainment Group.

“I would expect that (3D camcorder companies) will be making a proposal to the BDA to take the format that they are recording be brought in to the Blu-ray spec,” he said. “It just needs to be brought to the BDA as a proposal. If it makes sense and looks like it is something that can be done with a minimum of disruption, then I think it is something that we would consider doing.”

On UltraViolet, Parsons said that it sounds encouraging, though he added that it was too soon know how it will be implemented.

Parsons also released updated information on the Blu-ray rollout:
— Software sales increased by 75% over 2009 sales. [Adams Media Research]
— In 2010, the number of Blu-ray capable households grew by 57% (this is the number of households, not the number of players). [FutureSource]
— BD sales were up 64.2% in 2010 (versus 2009). [Screen Digest]
— BD rentals were up 105.5% in 2010 (versus 2009). [Screen Digest]
— In terms of video content distribution (physical and electronic sell through and rental), packaged media accounts for 88% of consumer content consumption in 2010. [Screen Digest]
— 3D BD players now account for more than 20% of the Blu-ray set-top players currently in households. Including PS3, the percentage of 3D capable players in the installed base jumps to over 60%.
— FutureSource projects that by 2015 3D TVs will be in more than 60% of US households and 3D Blu-ray players will be in more than 75% of U.S. households.