Dutch cultural channel Brava has launched the Brava 3D channel on the 23.5 degrees East position. The channel broadcasts a mix of classical music, opera and ballet.
The launch of the first pan-European 3D channel from The Netherlands was announced at the 3D Days at the Cinemex cinema complex in Ede, Holland. For the moment, Brava 3D will be availlable free-tor air alongside the Astra 3D Demo channel. Brava 3D has already signed distribution agreements with Free (France) and CAIW (Holland) and negotiations are going on with four more European operators.
Jur Bron, CEO of Brava3D, said: “Launching Brava3D is a logical next step following the international success of BravaHD. The Astra satellite distribution allows us to provide Brava3D in a cost-effective and high quality manner to TV platforms across Europe. Brava3D offers a unique experience and we are confident that a substantial market lies ahead of us.”
Bill Wijdeveld, MD of Astra Benelux, also announced the 3D live broadcast of the football game Ajax-Feyenoord on December 19 on the Astra 3D Demo channel on 23.5 degrees East. The event is an initiative of the live football channel Eredivisie Live in partnership with SES-Astra, Endemol and Panasonic.
The game will be shown on a number of specially selected retail locations on Pansonic 3D screens. The broadcast wil be free-to-air.