[NAB Show Daily]

…  Cameron and business partner (and NAB co-panelist) Vince Pace of the Cameron | Pace Group (CPG) encouraged broadcasters to commit to 3D for live coverage of sports and other content as a part of their overall projects. CPG’s method is dubbed “5D” — a relatively new “shadow-approach” technique of shooting 2D (HD) and 3D simultaneously to keep costs down, being careful to give 3D the same shooting priorities (i.e., number of cameras used) as live 2D coverage.

“3D is the future, and a big part of that future is in broadcast,” Cameron said. “3D, and now 5D, is happening now, despite what some of the naysayers say. And where it’s really starting to happen is in television.” Cameron recently returned from a five-month expedition outside the country (where he submerged a record-breaking seven miles below the surface of the ocean). He said he can’t believe how many new 3D/5D-centric products are being exhibited here at NAB that were only at the discussion stage last summer, when he left for his underwater voyage. “We’re starting to feel the whole [TV] industry moving toward making it happen, here and everywhere,” Cameron said.

Pace singled out for praise both CBS Sports, which used CPG’s resources for its recent 3D golf coverage of the Masters, and ESPN (which boasts its own 3D channel) for the sports net’s Final Four and other productions. “These guys at CBS and ESPN put their best people up for their 3D coverage, and it shows,” Pace said. …

Cameron said the secret to skillfully integrating 3D in an existing 2D business model is to not treat 3D as some exotic new venture. “It’s a mistake to say that 3D is ‘mysterious’ and that it’s a ‘brand new ball game,'” Cameron said. …

See the full story here: http://www.nabshowdaily.com/2012/TuesdayEdition/127870