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CNET quotes David in article about 3DTV glasses standard

“It’s great that XpanD wants to be the vendor of choice for universal 3D glasses,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California. “But it’s an easy thing to say and a harder thing to get all the people [to] work together.”

Until then, 3D TV watching it isn’t going to be a naturally social experience, the way standard 2D TV-watching is now, at least at first, while the likes of Sony and Panasonic race to get the technology to the marketplace. But it will get there eventually, USC’s Wertheimer says.

“As with any new technology, you try to get it to market, and get people to use it and start giving you feedback. All of (the manufacturers) have their own glasses and their own TVs that can only interact together. They do that to take the variables out of the equation, so they control the experience consumers have with the television,” Wertheimer said. “But the natural evolution of 3D TVs over time is for them to have interoperability with the glasses.”

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SmartMoney quotes David in story about 3DTVs

3D isn’t just pricey because it’s new technology. Most manufacturers are introducing it in models on the high-end of their TV lineup, says David Wertheimer, the executive director of the Entertainment Technology Center at the University of Southern California in Los Angeles. For now, only consumers already in the market for a new $2,000- plus TV may find the 3D future-proofing premium palatable.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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