News Stories

4th Annual 3D Film Festival coming to Los Angeles (Sept. 22-25, 2011)

9.16.2011

[Examiner (Los Angeles)]

The Fourth Annual 3D Film & Music Festival (3DFF) will take place at various locations near Sunset and Vine in Hollywood.   “The four day festival will host 3D Films, a 3D Fashion Show, 3D Stand Up Comedy, and 3D Music concerts in addition to a few surprises,” announced Christopher Crescitelli, the Festival’s Director with the opening night on Thursday September 22nd 2011 at one of LA’s hottest nightclubs, the Avalon Hollywood featuring live performances by Golden State Band and Alyssa Suede who will also be debuting her new 3D music video.  The 3D Film Festival will open with a screening of Warner Bros. and Alcon Entertainment’s “Dolphin Tale,”  …

The 3DFF will showcase more than sixty films including documentaries, shorts, indie features, studio features and sneak peaks. The 3DFF Red Carpet Showcase will include the Los Angeles premiere of nature documentary “Ocean Voyages 3D” featuring Oscar, Golden Globe and Emmy Award winning actress Meryl Streep who tells the story of the relationship of a humpback mother and her calf.  …

There will be plenty of activities at the film festival for adults and children of all ages many of which are free and open to the public. For more information including a program guide, click here.

See the full story here: http://www.examiner.com/film-institute-in-los-angeles/2nd-annual-3d-film-festival-coming-to-los-angeles

3D@Home Announces Launch of Mobile 3D Activity

9.15.2011

[Press Release]

The 3D@Home Consortium announced today the addition of Steering Team 6:  Mobile 3D (ST6) to its activities.  ST6 was created in response to challenges in meeting the demand of creating and delivering 3D content for wireless and mobile devices.  Its objective is to assist the handheld 3D device industry in bringing high-quality 3D to consumers. The market for 3D-capable mobile devices is expected to surpass 148 million by 2015, according to In-Stat, a leading market research company.

There are distinct considerations throughout the 3D eco-system for mobile 3D adaptation such as content development and management, distribution systems, application services and integration layers. Initial activities of the steering team will focus on creating a list of how, when and where 3D mobile devices will be used. This activity will help identify what is needed to reach the ultimate goal of connecting the various 3D eco-system segments and accelerating development of 3D for mobile products.  The team will also educate the wireless industry (carriers and OEMs) about 3D, explore bandwidth impact, investigate which technologies OEMs support on their devices and create recommendations for 3D application developers.

The first formal meeting of the team will take place at a workshop with a date and time soon to be announced. Kay Johansson, CTO of MobiTV, a leading provider of live and on-demand television and related media content on wireless and mobile devices, will act as chair of the steering team.   Other ST6 members will come from 3D@Home member companies which include, BluFocus®, France Telecom, Intel®,Samsung, Sony, Technicolor, Turner Broadcasting, THX®, among others.

“Delivering great 3D on mobile devices presents a host of opportunities and challenges and I am eager to lead this steering team in the effort,” notes Johansson.  “We believe that 3D@Home provides the structure that we need as an industry to address the issues in device architecture, compression, encoding and decoding schemes, as well as understand how to create excellent 3D, whether live action television or graphic intensive applications.”

“Mobile 3D needs an industry forum for technical and infrastructure-related discussions around the expected uses and performance of 3D mobile devices,” adds Rick Dean, chair of 3D@Home and senior vice president of THX. “3D@Home has members from all parts of the ‘3co-system’ and is best suited to add a steering team to address these issues around the applications of 3D and more.”

The team will interact closely with 3D@Home’s existing teams, including,

 

  • ST1 and the factors that need to be considered when creating content for mobile devices;
  • ST2 when discussing optimal transmission, encoding and compressing and decoding 3D signals;
  • ST4 when looking at autostereo displays that are being used for mobile devices;
  • ST5 when discussing the user experience and the physiological factors around viewing 3D video and stills on portable devices.
  • ST3 is 3D@Home’s communications and education committee which will serve to keep professional and consumer users of mobile 3D aware and up to date on 3D mobile factors.

 

About the 3D@Home Consortium Comprised of more than 40 companies representing the entire 3D development channel from North America, Asia and Europe, the consortium is working to accelerate the adoption of quality 3D technology in the home by enabling an entire “system” of products that will broadcast, play, and display 3D content.  More information is available at www.3DatHome.org.

See the original press release here: http://www.sacbee.com/2011/09/14/3909545/3dhome-announces-launch-of-mobile.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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