News Stories

For German Label, World’s First 3D Holographic Fashion Show

6.27.2011

[by DesignTaxi]

For German fashion label Stefan Eckert’s new haute couture collection, designer Tim Jockel created the world’s first completely 3D holographic show. 

Jockel teamed up with director Florian Sigl to shoot the show with a high-speed camera, augmenting the footage with 3D motion graphics and compositing, the designer explained on his website. 

“The result was one of the biggest holographic projections ever, which creates a complete optical illusion and breaks the rules of time and space on stage,” he wrote. 

Watch a video of the preparations behind the show here: 3D Holographic Fashion Show from Tim Jockel on Vimeo.

See the original post here: http://www.designtaxi.com/news/35003/For-German-Label-World-s-First-3D-Holographic-Fashion-Show/?page=1

Live, 3D Broadcast of Wimbledon Finals Exclusively at Participating Cineplex Entertainment Theatres

6.22.2011

First-Ever Live 3D Sports Broadcast at Cineplex Theatres to Include Men’s and Women’s Tennis Finals

 

[by MarketWatch]

Cineplex Entertainment CA:CGX +0.47% , via our Front Row Centre Events , SuperVision Media and Sony today announced Wimbledon, the premier tennis championships in the world, will be broadcast live, in high-definition 3D exclusively at participating Cineplex theatres. Utilizing RealD LIVE technology and presented in RealD 3D, the Women’s Final will be broadcast on July 2nd at 9:00 a.m. Eastern, 6:00 a.m. Pacific and the Men’s Final will be broadcast on July 3rd at 9:00 a.m. Eastern, 6:00 a.m. Pacific.

“These exclusive special presentations of the Wimbledon Women’s and Men’s Finals are the first time Cineplex has offered a live 3D sports event and we wouldn’t be more pleased to bring the spectacular Wimbledon Finals to our guests across the country,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “With 3D, guests will feel like they are a part of the action on Centre Court.”

The finals of Wimbledon are played on Centre Court at the historic All England Tennis Club. The 2011 Wimbledon Championships take place June 20 – July 3. Caroline Wozniack of Denmark is the number one seeded player in the women’s tournament while two-time Wimbledon Champion Rafael Nadal of Spain is the top seed in the men’s tournament. This is the 125th Anniversary of Wimbledon and the first filmed and broadcast in 3D.

Advance tickets are now available at participating theatre box offices, through the Cineplex Mobile Apps and online at www.cineplex.com/events or our mobile site http://m.cineplex.com . A special rate is available for larger groups of 20 or more. Please contact Cineplex corporate sales at 1-800-313-4461 or via email at corporatesales@cineplex.com.

Wimbledon, live in high-definition 3D can be enjoyed at the following Cineplex theatres:

        
        BRITISH COLUMBIA
        Langley
        Colossus Langley Cinemas, 20090 91A Avenue
        Vancouver
        Scotiabank Theatre Vancouver, 900 Burrard Street
        Victoria
        SilverCity Victoria Cinemas, 3130 Tillicum Road
        
        ALBERTA
        Calgary
        Scotiabank Theatre Chinook, 6455 Macleod Trail SW
        Edmonton
        Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW
        
        MANITOBA
        Winnipeg
        SilverCity Polo Park Cinemas, 817 St. James Street
        
        SASKATCHEWAN
        Regina
        Galaxy Cinemas Regina, 420 McCarthy Boulevard N
        Saskatoon
        Galaxy Cinemas Saskatoon, 347 2nd Avenue
        
        ONTARIO
        Guelph
        Galaxy Cinemas Guelph, 485 Woodlawn Road W
        London
        SilverCity London Cinemas, 1680 Richmond Street
        Mississauga
        SilverCity Mississauga Cinemas, 3055 Vega Boulevard
        Ottawa
        SilverCity Gloucester Cinemas, 2385 City Park Drive
        Toronto
        Scotiabank Theatre Toronto, 259 Richmond Street W
        Vaughan
        Colossus Vaughan Cinemas, 3555 Highway 7 W
        
        QUEBEC
        Kirkland
        Coliseum Kirkland Cinemas, 3200 rue Jean Yves
        Montreal
        Starcite Montreal Cinemas, 4825 ave. Pierre de Coubertin
        Ste. Foy
        Cineplex Odeon Ste. Foy Cinemas, 1200 boul. Duplessis
        
        See the original post here: http://www.marketwatch.com/story/live-3d-broadcast-of-wimbledon-finals-exclusively-at-participating-cineplex-entertainment-theatres-2011-06-22-83310?reflink=MW_news_stmp
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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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