News Stories

Shahid Kapoor in a 3D film!

9.27.2011
[apunkachoice]
The 3D format has not only caught the fancy of Hollywood, our Bollywood producers are also trying to come up with films in 3D. AfterShahrukh Khan and Akshay Kumar, actor Shahid Kapoor will turn into a 3D hero.
Shahid had stopped signing films while working in dad Pankaj Kapur’s film Mausam. But now that the film has released to a good opening, Shahid is open to new projects. Now, the buzz is strong that the actor has been cast in the lead role of Sunil Bohra’s fourth version of ‘The Thief Of Baghdad’, based on the 1924 novel ‘The Thief Of Baghdad’ by Ahmed Abdullah. 
The fantasy tale will get a new version when made in 3D and who else than Shahid Kapoor to play the hero. He his getting rave reviews for his acting in the film Mausam.

To 3D Or Not To 3D: Buy The Right Dolphin Tale Ticket

9.25.2011

[CinemaBlend]

Final Verdict: Dolphin Tale scores a pathetic 17 on the To 3D Or Not 3D analysis, and 10 of those points come from the positives of not really having much 3D. Apart from its introductory scene that is decidedly above average, the film neither benefits from nor frequently utilizes its 3D technology. It’s really no wonder executives screened the movie for some members of the press in 2D and have been offering plenty of showings sans the special effects. Save your money. Go with the 2D.

Read the full review here: http://www.cinemablend.com/new/To-3D-Or-Not-To-3D-Buy-The-Right-Dolphin-Tale-Ticket-26943.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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