News Stories

Sprint unleashes 3D video to promote HTC EVO 3D (2 posts)

[Examiner (Los Angeles, CA)]

Sprint has just uploaded a film called Bubble Mania to YouTube, which can be viewed on your EVO 3D. It is a pleasure to watch and a better advertisement for the EVO 3D than just about anything else out there. Even though the majority of people who watch it will already be EVO 3D owners, this is a great tool for Sprint retail stores to have ready….

Read the full story here: http://www.examiner.com/gadgets-in-los-angeles/sprint-unleashes-3d-video-to-promote-htc-evo-3d

——————-

[Press Release]

OVERLAND PARK, Kan., Sep 01, 2011 (BUSINESS WIRE) — Today, Sprint S -5.61%launched “Bubble Mania,” an online video that puts a fresh spin on the “flash mob” concept. This is the first Sprint online video shot in 3D(1) — also available in 2D — and documents 10 bubble artists as they surprise an unsuspecting group of children and adults at Golden Gate Park in San Francisco. A different interpretation of the flash mob — where people blend into the crowd and then burst into song or dance — these incognito park-goers, dressed all in black, create thousands of gigantic bubbles to the great amusement of passersby.

The video showcases the potential of an HTC EVO(TM) 3D device — watch it on your HTC EVO 3D device and enjoy a cinema-like experience — and it provides inspiration for Sprint users to capture, upload and share their own on-the-go experiences while using 4G speeds.

“We hope that this video will inspire people to create their own 3D mini movies or videos and share them online with their social networks,” said Fared Adib, senior vice president-Product Development, Sprint. “This is a fun attempt to show the possibilities of sophisticated mobile technology. You never know when you will want to take a video of something going on right in front of you, and HTC EVO 3D provides you that capability plus a whole lot more.”

Consumer electronics journalist Gordon Meyer said it’s easier than ever for people to create their own 3D video content. “3D technology is gaining momentum with consumers — products like the HTC EVO 3D contribute to that momentum,” Meyer said. “Amateurs and professionals alike are already using relatively inexpensive products like the HTC EVO 3D to learn to use 3D as a story-telling technique and not just a gimmick.”

Los Angeles-based Peck Media shot the video using state-of-the-art 3D cameras. “Bubble Mania” ties in with a series of marketing videos titled “EVO 3D: Basics of 3D,” produced earlier this year by Sprint’s advertising agency, Goodby, Silverstein and Partners. Those videos provided a humorous look at how to make your own 3D videos and include “How to Act in 3D,” “How to Direct Animals in 3D,” and “How to Cry in 3D.”

Glasses-Free 3D plus Sprint 4G

HTC EVO 3D, America’s first glasses-free 3D smartphone, features a 4.3-inch, qHD 3D display and a powerful 1.2GHz Qualcomm(R) Snapdragon(R) dual-core processor. The phone is built with the Android(TM) 2.3 operating system (Gingerbread) and the HTC Sense experience, and boasts dual 5MP cameras, which can be used to capture high-quality conventional and stunning 3D images and videos.

HTC EVO 3D is available for $199.99 (excluding taxes) with a new two-year service agreement or eligible upgrade, and requires activation on one of Sprint’s Everything Data plans, starting at just $69.99 per month, plus a required $10 Premium Data add-on charge for smartphones. (Plan pricing excludes taxes and surcharges.)

Sprint 4G provides peak download speeds of over 10 Mbps and average speeds between 3-6 Mbps and is available in 71 U.S. cities, including New York, Los Angeles, Chicago, San Francisco, Baltimore and Houston.

See the original post here: http://www.marketwatch.com/story/sprint-launches-bubble-mania-3d-video-2011-09-01

London 2012: BBC to show Olympics in 3D

[Mirror (UK)]

The BBC plans to show some of the London 2012 Olympics in 3D.

But the corporation’s director for the games, Roger Mosey, said it would not be “a 24-7 experience”.

Speaking at the Media Guardian Edinburgh International Television Festival, he said: “The hope is we will do some limited experiments in 3D…

Read the full story here: http://www.mirror.co.uk/news/london-2012-olympic-games/2011/08/28/london-2012-bbc-to-show-olympics-in-3d-115875-23379066/

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.