News Stories

By the Numbers: Let’s Get Real – 3DTV is Advancing

[3DRoundabout]

3DTV market statistics

Let’s begin with some key market statistics relating to the TVs. At present there are some 3.5 million 3DTVs in use in homes across Europe. By the time of next year’s Olympics, this is expected to have risen to more than 10 million.

Worldwide there are some 25 million 3D TVs in use currently and this is set to double by the time of next year’s Olympic Games opening ceremony. It will not just be in the USA and Europe that people enjoy this experience – 3D TV demand is growing throughout the world, with China being one of the fastest-growing markets. ….

The global expansion in 3D broadcast activity has taken place on an almost unprecedented scale. In June 2010, 20 broadcasters around the world had commenced some form of 3D broadcast activity. This included Sky in the UK, Studio Canal in France, DirecTV, ESPN and Discovery in the USA and both Sky Perfect and Jcom in Japan.

By August 2011, just 14 months later, 60 companies have an involvement in 3D broadcasting, with countries such as Brazil, Slovakia, Russia, Estonia and a number of Middle Eastern countries being added to the list.  …

Hollywood is also showing a growing commitment, expanding the number of new-release movies shot in 3D, as well as re-visiting its catalogue and converting some of its past 2D successes ready for 3D exploitation. Of the theatrical new-release slate, some 44 titles will be shot in 3D this year compared with 15 in 2009.  …

See the full story here: http://3droundabout.com/2011/09/4969/by-the-numbers-let’s-get-real-3dtv-is-advancing.html

3d cinema experience slated by YouGov survey (links to data spreadsheet)

Download pdf of a spreadsheet of the market research data here

[Televisual (UK)]

Despite all the talk of 3d cinema being here to stay this time around, a YouGov survey out today reveals only around one in five UK cinemagoers believe 3d films improve the cinema experience.

Almost half the 2,796 adults surveyed felt 3d either made no difference to the experience, or, worryingly for those who’ve invested heavily in 3d production facilities, made it worse.

Only 19% of those surveyed feel 3d improves the quality of a film.

The apathy towards 3d by those taking part in the survey is particularly apparent when asked whether they would be more likely to see a film in 3d or 2d, if it was being shown in both formats, at the same time and for the same price. Less than half (47%) said they would choose to see the film in 3d.

Read the full story here: http://www.televisual.com/news-detail/3d-cinema-experience-slated-by-YouGov-survey_nid-824.html

Download pdf of a spreadsheet of the market research data here:http://today.yougov.co.uk/sites/today.yougov.co.uk/files/yg-archives-yougov-3dfilms-230911.pdf

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.