News Stories

SES positive on European 3D

[Broadband TV News]

Although the drivers of 3D have to date been flat screen manufacturers and pay-TV operators rather than great content, the format has become an important part of the industry in Europe in just over a year, according to Thomas Wrede, VP reception systems, SES Astra.

This is demonstrated by the fact that 1.7 million 3D flat screens have been sold to date and over 80 Blu Ray titles are now available in 3D.

Furthermore, Astra is already carrying eight 3D channels and there are now several CE devices with small autostereoscopic displays on the market.

Wrede added that market participants have to continue their 3D consumer marketing efforts and SES will continue to play a role in the future of 3D.

Read the full story here: http://www.broadbandtvnews.com/2011/09/10/ses-positive-on-european-3d/

About 70% Chinese Mainstream TV Producers Adopt 3D TV

[China News Agency]

As of this July, the average adoption rate of non-flash (active shutter) type 3D technology by five Chinese local TV brands Skyworth, Konka, Changhong, Hisense and Haier has reached 69.5%.

The data released by the market research institution AVC (All View Consulting) indicated that the market share of 3D TV has approximated to 16% at present with the rapid development of non-flash type 3D technology, while non-flash type 3D TV has grasped 59% of the market share in just half a year.

The leading advantage of the new non-flash type 3D technology is that it successfully eliminates potential threats to health like double image, frame flickering and electromagnetic radiation, etc. Moreover, the new technology is even better in the use of comfort. With the popularization of 3D TV and IT equipments, 3D entertainment will become new life tendency.

Source: www.chinanews.com.cn (September 14, 2011)

See the original post here: http://www.menafn.com/qn_news_story.asp?storyid=%7B3f3fb5f8-2b0c-4ec1-9ac5-7c4e1b3d434d%7D

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.