News Stories

Phones dominate 3D searches while gaming and movies lag behind

8.26.2011

[TechRadar]

The HTC Evo 3D and LG Optimus 3D have emerged as two of the top three 3D search terms in the UK over the last three months.

The Evo 3D and Optimus 3D each turned up twice in the top 20 3D-related UK search terms across all search engines in the 12 weeks ending 20 August, according to data from Experian Hitwise exclusively provided to TechRadar.

The handsets took a total of 4.3 per cent of all 3D searches by UK internet users over the 12 week period – the total number of searches across all search engines during that period is nigh on impossible to pin down but averages out at around 6.6 billion.

Shocker

The hitherto unsuspected public appetite for the two phones has ranked them just under 3D TV in public interest, but above Sky 3D, 3D games and 3D as a generic phrase in the chart.  …

Diversification

James Murray, Marketing Research Analyst for Experian Hitwise commented: “The 3D market is rapidly diversifying and whereas last year the focus was very much on 3D films and 3D TVs, this year new 3D products like mobiles are grabbing the attentions of UK consumers.

“Our search data suggests that TVs are still the primary 3D product that people want to purchase, accounting for 10 per cent of all 3D searches online, but as more 3D mobile handsets come onto the market this could be the new dominant 3D platform.”

Read the full story here: http://www.techradar.com/news/internet/phones-dominate-3d-searches-while-gaming-and-movies-lag-behind-1000914

Frost & Sullivan: Augmented Reality and 3D Displays in Europe – Gimmicks or the Future of Mobile?

8.25.2011

“…The Frost & Sullivan briefing, … will look at the initial results of both technologies and offer analysis about their future, with a focus on Europe. …To attend the conference on Tuesday, 30 August 2011 at 14.00 BST, or to receive a link to the recording after the briefing, please contact Joanna Lewandowska, Corporate Communications, at Joanna.lewandowska@frost.com.”

[Press Release]

Fierce competition among device manufacturers compels market participants to seek original and innovative ways to attract customers. The application market continues to grow, led by the Apple’s “App Store” and the new comer Android Market. Some of the applications recently available in these stores introduced a technology called “Augmented reality” (AR) which provides users with a new and interesting way of engaging with their devices by imposing virtual information on top of a real-world view.

Additionally, Smartphone manufacturers have recently started experimenting with 3D displays as a means of differentiating their offer and making it more attractive. New technology enables a 3D experience without the traditional 3D glasses.

“Sparked by blockbuster Hollywood movies, 3D is experiencing somewhat of a renaissance in several mediums, including film, gaming and television, and now 3D is seeing its first presence on mobile phones in Europe in 2011. However, manufacturers such as LG, HTC, and Nintendo have seen mixed results with initial 3D devices, and questions abound regarding the future of mobile 3D,” observes Craig Cartier, Frost & Sullivan Analyst.

Both 3D displays and Augmented Reality applications are newcomers on the mobile market with questions surrounding their mass-market appeal and long-term viability. The Frost & Sullivan briefing, which will take place on Tuesday, 30 August 2011, at 14.00 BST will look at the initial results of both technologies and offer analysis about their future, with a focus on Europe.

During the web conference Mr. Cartier will present an overview of the main players in 3D and Augmented Reality, initial results analysis, major market trends, drivers and restraints, as well as future market prospects. The briefing will also include current numbers and forecasts for the smartphones market, and discuss why 3D makes more sense for some manufacturers than others.

The web conference will benefit all who are involved in the smartphone or application ecosystem, including mobile network operators, device manufacturers, mobile OS manufacturers, application developers, and also investors in these technologies.

To attend the conference on Tuesday, 30 August 2011 at 14.00 BST, or to receive a link to the recording after the briefing, please contact Joanna Lewandowska, Corporate Communications, at Joanna.lewandowska@frost.com.

See the original post here: http://www.pr.com/press-release/348258

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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