News Stories

3D tix a flix fix

[New York Post – excerpts]

… Tinseltown’s [summer] take will hit $3.9 billion, up 6 percent from a year ago, in the May-to-August period, according to Boxofficemojo.com. …

Indeed, two of the summer’s surprise hits were May releases that were 2D: “The Hangover 2” and “Bridesmaids.”

That doesn’t mean there isn’t big demand for the right 3D movies. Last weekend’s “Final Destination 5” opened with a 75 percent 3D take.

Still to come are “Conan the Barbarian 3D,” which opens tomorrow, while Relativity’s “Shark Night 3D” arrives Sept. 2.

Meanwhile, the year-to-date box office gross through Aug. 14 is still down 3 percent to $6.72 billion.

Read the full story here: http://www.nypost.com/p/news/business/tix_flix_fix_dDDXtP5o42KBpeusyIQwEM

New research shows strong global interest in theatrical 3D movies

[Excerpt from My CE . com.  Read the full story here.]

Both U.S. theater-goers and analysts are noticeably down on 3D movies this year. But in 2010, the industry saw a huge surge over the previous year. While it’s too soon to say how the format will fare when 2011 wraps, analysts believe its attractiveness outside America will only help. …

“This run of exceptional growth in international markets has been instrumental in achieving a current worldwide total in excess of 30,000 3D screens at June 2011, more than double the number at the same point last year,” said Jones, who pointed out that “one in four of the world’s screens” can now play 3D movies.  …

IHS named Japan and the UK as the number two and three (respectively) countries in regard to 3D revenue. The former earned the equivalent of $471 million, while the latter saw $427 million in 3D ticket sales. France and Russia rounded out the top 5.  …

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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