News Stories

3D and gaming: The lay of the land

 

[Excerpt from Screen Digest.  See the full story here]

… The market will scale in the short term through the 3DS. Longer term, IHS Screen Digest expects a significant uptake of 3D-capable TVs over the next five years, which will drive 3D consumption in the home. For example, we expect 54% of US households to have 3D capable TVs by the end of 2015, up from 7% at the end of 2011. If the games industry can provide unique interactive 3D experiences to consumers we believe it will become a profitable niche, but with the understanding that many consumers will still want to consume games in 2D.

If a publisher is building a title from the ground up to take advantage of 3D, return-on-investment is a challenge, because the adoption is not there yet to cover the incremental costs. If there is only a small incremental investment required in order to have a 3D ‘port’ of an existing 2D game, then there is likely to be a stronger case for ROI; estimates for increase in development budget have varied from between 10% to just 0.5%, depending on how accommodating the asset-creation pipeline is for 3D.  …

The Secret Sauce Behind 66% S-3D Viewership Revealed

[Excerpt from a story written for Meant To Be Seen 3D – click here for full story]

One of the biggest arguements FOR 3D is that if people own a 3D HDTV, and know that their TV is 3D capable, they will seek out 3D content to benefit from this functionality.  Strategy Analytics released a study demonstrating that 66% of 3D HDTV owners watch S-3D shows at least once per week.

MTBS spoke with David Mercer, Principal Analyst for Strategy Analytics, and we picked up a few facts.  …

… It turns out that many 3D HDTVs (e.g. Samsung, Panasonic) include 2D/3D conversion as a feature, and many respondents are contently watching their traditional shows as on-the-fly conversions!  …

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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