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NAB Perspectives: Sony’s Shapiro on OLED’s Potential for Dominance and 3D Advances

[By:Ken Kerschbaumer, Editorial Director , Sports Video Group]

Sony’s NAB booth is dominated with new camcorders, 3D gear, and advances in 4K and HDCAM-SR recording options but it is the thinnest of products, reference-grade OLED monitors, that Alec Shapiro, Sony Professional Solutions of America senior vice president, points to as the biggest game changer today. And for good reason: it’s the first flat-panel monitor that can truly lay claim to the CRT monitor crown for reference work.

“We’re really pleased that, for the first time in a long time, a professional monitor is the hit of our show,” says Shapiro. “It’s only the first month of the fiscal year and we are already close to making budget for the year based on the number of OLED monitor order we have taken. It’s been a resounding success.”

For remote production service providers the new OLED monitors could be a viable replacement for tube-based monitors. “The new monitors have great color reproduction, accurate color matching, and incredible blacks and contrast,” adds Shapiro. “The whole world is excited about monitors again.”

The popularity of the OLED monitors could be a strong sign of the popularity of other future products like high-quality cameras.

“In a world that moves beyond HD what is the point of higher-quality cameras if you can’t accurately see what is being produced?” he says. “And the size is great for trucks,” he says of the 17- and 25-inch form factors

Also important for the sports community, says Shapiro, will be the 3D camcorder based on two ½-inch CMOS sensors that will be available later this year for $33,000.

“It gives the ability to replace two cameras in a rig for certain shots in a live shoot with a high quality that will be the equivalent of two Sony P1 cameras in a 3D rig,” he explains. “But it’s much more portable so it will find a very happy home in 3D production.”

The new camcorder won’t mean an end to seeing Sony cameras in 3D rigs from other manufacturers. It is simply another step in helping the production side of the industry become comfortable working with 3D, something Shapiro says could take three or four years if current comfort levels with HD production are the goal. For example, current HD productions allow freelancers and crew members to show up hours before the show and set, shoot, and strike. That will not be a reality in 3D for a while although progress is made on a weekly basis courtesy of one company.

“Frankly, not enough credit is paid to ESPN for the refinements that they have made in 3D sports [since last June],” says Shapiro. “Even between three holes of The Masters coverage there was a world of difference between last year and this year. It’s significantly better and ESPN deserves the credit for a phenomenal amount of time and energy to try and figure out to replicate the type of coverage they do in 2D in 3D.”

Another tool that is impacting 3D (and beyond) is the MPE200 processing unit. Not only will it help with calibration of 3D cameras and conversion of 2D signals into 3D but it also, in about a year, will have a stitching feature that Shapiro says could find a sweet spot in college and high-school sports. The system will allow for two or three unmanned cameras to be placed along the sideline or baseline of an event and then have the different images stitched together to give the appearance of being one single image.

“There are two trains of thought for stitching,” says Shapiro. “One is using 4K cameras for 3D and the other return on investment is using it for college and high-school sports for streaming video coverage of virtually any kind of event. It’s still a good year away and needs some further development depending on the application but there is a lot of interest in stitching.”

See the original post here: http://sportsvideo.org/main/blog/2011/04/13/nab-perspectives-sony’s-shapiro-on-oled’s-potential-for-dominance-and-3d-advances/

 

NAB: 3DFusion 3DFMax Glasses Free 3DTV Demonstration Announced

[Press Release]

 

3DFusion Demonstrates Glasses Free 3DTV ASD, Displaying Live Camera 3DFMax Perfect Picture

3DFusion to Unveil Live Camera 3D Without Glasses in the 3ALITY Pavilion at N.A.B. in Las Vegas

3D Fusion Corp announced today the demonstration of a significant breakthroughtechnology in broadcasting taking place this week at the National Association of Broadcaster’s trade show in Las Vegas, Nevada.

An event that most of the industry sees as five to ten years in the future, can be seen this week by Media representatives and N.A.B attendees.

 

This week at NAB in the 3ALITY Digital pavilion, outside of Central Hall, 3DFusion is demonstrating a “LIVE” 3DTV video feed from the 3ALITY Digital 3D camera array, as they capture live Basketball play on the basketball court constructed outside of Central Hall at NAB to be shown on 3D Fusion Without Glasses TV.

In the history of 3D video imaging, 3DTV’s “Holy Grail” has been the pursuit of a glasses free 3DTV platform performing at Broadcast quality 2D standards. What is called for is an A to Z, complete 3D platform upgrade, addressing all performance requirements from live camera capture to control room engineering to viewer display.

3DFusion President Steve Blumenthal made the following comparison between 3DFMax 3DTV “Without Glasses” and “With Glasses 3D”

“Though we are targeting the richness of the With Glasses 3D imaging, our 3DFMax images are designed to mimic the way the eye sees. It is a more “real” natural 3D image which can be enjoyed as effortlessly as conventional television without any eyestrain, viewing restrictions or unacceptable side effects. With the 3DFMax 3DTV technology, the viewer can adjust the 3D depth impact to his personal preference, on the fly inreal time. He has the same control as he would in correcting color or adjusting volume with his remote control”. “Now for the first time ever, continued Blumenthal, a live 3DTV, glasses free, ASD and 3D camera capture system, is presented to the NAB community.”

3DFusion’s 3DTV platform is based on a marriage between depth mapping Math algorithms and classical stereoscopic left / right 3D data, the 3DFusion PC driven 3DTV platform is the first ASD 3DTV system to demonstrate and address all of the fundamental requirements of the broadcast television industry.

“3DFusion is staking its claim as the first 3DTV Without Glasses company to come to market with a credible alternative to conventional 2D TV” commented 3D Fusion C.E.O. Ilya Sorokin.

3ALITY Digital, a long time leader in 3D broadcast has taken this opportunity to introduce their NEW line of 3D hardware and software products. As a leading 3D broadcast technology company, their technical expertise is second to none. 3DFusion is honored to have the opportunity of working with Steve Schklair and the 3ALITY Digital crew for this Live 3D camera capture historic event. “Their advanced 3D production tools will revolutionize 3DTV, and their state of the art technology solutions are a major advancement for 3DTV” stated Blumenthal.

Now, for the first time ever the 3ALITY state of art 3D video camera capture technology and a 3DFMax ASD, “Perfect Picture” display technology are being presented as a complete television industry package. No other 3D ASD company has technology, which will support live camera feeds. This is an Exclusive feature of the 3DFMax 3DTV platform.

“This is the best autostereo display I’ve seen to date” stated Steve Schklair, CEO of 3ALITY, “For certain commercial applications, the 3D Fusion ASD is ready now, and this technology for the home is a lot closer than I previously thought. Their live 3D camera capture/ASD display, complete with on-the-fly depth adjustments, clearly demonstrates beyond proof of concept-it works.”

About 3DFusion Corporation
3DFusion is a New York City corporation offering market-ready patent-pending auto stereoscopic (glasses-free) 3D display technology. In addition, the company is bringing to market state-of-the-art 3D content players and intelligent 2D-to-3D content conversion technology. The main concentration is on a few 3D-innovation-ready verticals such as 3D digital signage and content conversion for 3D cinema/broadcasting with glasses. 3DFusion live camera capture and ASD displays, are supported by a full line of technology offerings from content conversion tools, to video game plug-ins, to post production editing suites for 3D content conversion and creation. These products are being commercialized and readied for eventual consumer market distribution.

See the original post here: http://benchmarkreviews.com/index.php?option=com_content&task=view&id=14931&Itemid=99999999

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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