News Stories

NAB: Cheetah Technologies NAB Presentation to Discuss Need to Enhance 3DTV QoE

4.5.2011

[press release]

The need for enhanced monitoring to ensure highest levels of Quality of Experience in a 3D environment will be discussed by Cheetah Technologies executive Jeremy Bennington in a presentation at the NAB Show next week in Las Vegas.

Bennington, vice president and general manager of Cheetah V-Factor, will speak about how proactive network monitoring and management is necessary not only to optimize subscriber satisfaction, but also to prevent physical effects — including dizziness and nausea — of poorly executed 3D.

Bennington’s presentation, “3DTV Quality of Experience — Issues and Measurements,” will be delivered at 9 a.m. onWednesday, April 13, as part of the Broadcast Engineering Conference. The presentation will be offered in Room S228 of theLas Vegas Convention Center.

“With the increased availability of 3D content, management of video quality is more important than ever,” said Bennington.  “Given the complexities involved and the physical ramifications, broadcasters need to move quickly to implement automated solutions that can ensure 3D is produced, processed and presented correctly.”

The Cheetah presentation will also provide an overview of monitoring considerations for 2D video, including blockiness, frozen video, blur and other artifacts.  Bennington will outline the effects of those issues on the 3D viewer’s Quality of Experience, and also will discuss the need to proactively address 3D-specific concerns, such as those related to depth perception, left/right views, frame-compatible systems, subtitles and displays.

see the original post here: http://www.prnewswire.com/news-releases/cheetah-technologies-nab-presentation-to-discuss-need-to-enhance-3dtv-qoe-119243254.html

 

NAB: Learn About the Future of Storytelling at NAB2011

3.23.2011

[Philip Lelyveld comment: the Transmedia program at USC will include a 3D component.]

[by TV Technology]

If you are interested in taking your programming to a new level, this year’s NAB Show has a Super Session you won’t want to miss.

“Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures” brings together creatives and executives to discuss transmedia and the art of immersive entertainment experiences. Coined by media scholar Henry Jenkins, who will moderate this session, “transmedia” is a method of telling a story across multiple platforms and formats.

The panel for “Transmedia” includes Danny Bilson, executive vice president of Core Games for THQ, Jeff Gomez, Starlight Runner Entertainment CEO, Gale Anne Hurd, producer whose credits include “The Terminator” and “Aliens,” Tim Kring, multiplatform storyteller and creator of “Heroes” and Kim Moses, executive producer, director and writer. Henry Jenkins is a professional of communications, journalism and cinematic arts at USC and author of Convergence Culture: Where Old and New Media Collide, and over a dozen other titles on media and popular culture.

The session begins Monday, Apr. 11 at 2:30 pm.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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