News Stories

3D Display Standards

8.13.2010

Dear Phil,

Our latest publications include a double edition of the Display Standard newsletter and a double edition of the 3rd Dimension newsletter.  Both are jam-packed with news and information about these buzzing areas of the display industry.  For your reference, you can get a feel for the coverage by reviewing the Table of Contents for each publication:

If you already subscribe, please check to make sure that the files made it to you successfully; if you don’t already subscribe, we encourage you to join the steadily growing base of subscribers that enable us to continue broadening and improving our coverage!

Best regards,

Mark Fihn

www.veritasetvisus.com

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Display Standard:  100 pages – $15.98, double edition; $47.99, 10-edition price; $86.38, 20-edition price

To order:  http://www.veritasetvisus.com/display_standard.htm

Zeiss, p25                           Samsung, p42                             Microsoft, p 50                           Rossi, p84

Letter from the publisher: “Oh! what a tangled web”…by Mark Fihn

Display-related standards news

Conference coverage

  • TV 3.0 – The Future of TVs, May 26-27, 2010, Seattle, Washington
  • The Future of Lighting and Backlighting Conference, May 26, 2010, Seattle, Washington
  • SID Display Week, May 25-28, Seattle, Washington
  • SID DisplaySearch Business Conference, May 24, 2010, Seattle, Washington
  • Printed Electronics & Membrane Switch Symposium, May 18-20, 2010, Phoenix, Arizona
  • Interactive Displays 2010, April 20-22, 2010, San Jose, California
  • FINETECH JAPAN, April 14-16, 2010, Tokyo, Japan
  • Eye Tracking Research and Applications, March 22-24, 2010, Austin, Texas
  • Electronic Displays, March 3-4, 2010, Nuremberg, Germany
  • IDW ’09, December 9-11, 2009, Miyazaki, Japan
  • Symposium on Flexible Organic Electronics, July 8-10, 2009, Halkidiki, Greece

Green electronics round-up compiled by Keith Baker with additional material by Mark Fihn

Staying in Touch by Andy Marken

Why eBook reader prices will continue to fall by Ross Young

Party like its 1999 by Norman Hairston

Accelerating Apple iPad performance by Tom Rossi

The future of analog component video by Bill Paul

The financial standard…

Color by the Numbers: Not So Fast by David Barnes

Last Word: iPhone 4 Retina display performance…by Raymond Soneira

Calendar of events

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3rd Dimension:  125 pages – $15.98, double edition; $47.99, 10-edition price; $86.38, 20-edition price

To order:  http://www.veritasetvisus.com/3rd_dimension.htm

Autodesk Research, p53                    Microsoft, p70                      Barco, p94                                    Nokia Research, p104

Letter from the publisher: Is poor quality 3D a danger to industry success? by Mark Fihn

News from around the world

Conference Summaries:

  • Conference on Advanced Human Interfaces, May 26-28, 2010, Rome, Italy
  • TV 3.0 – The Future of TVs, May 26-27, 2010, Seattle, Washington
  • SID Display Week 2010, May 25-28, 2010, Seattle, Washington
  • SID DisplaySearch Business Conference, May 24, 2010, Seattle, Washington
  • CHI, April 10-15, 2010, Atlanta, Georgia
  • NAB 2010, April 10-15, 2010, Las Vegas, Nevada, by Michael Starks
  • 5th China International 3D World Forum, April 9-11, 2010, Shenzhen, China
  • Eye Tracking Research and Applications, March 22-24, 2010, Austin, Texas
  • Stereoscopic Displays and Applications, January 18-20, 2010, San Jose, California

New product introductions: lessons lost by Norman Hairston

To 3D or not 3D, that’s no longer the question by Jon Peddie

Is 3D doomed? – Point/Counterpoint

  • Five reasons 3D display is doomed by Steve Peterson
  • Five reasons 3D display ISN’T doomed (a rebuttal) by Neil Schneider

MTBS visits Best Buy in Wilmington, DE by Neil Schneider

Frenzy in the Third Dimension by Marty Shindler

Last Word: “Avatar” as the “Jazz Singer” by Lenny Lipton

Display Industry Calendar

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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