News Stories

AP Subcommittees Release White Papers

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website.

The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in the cloud, which is an archivist’s term for preventing data loss in digital preservation. Readers can keep their eyes out for presentation opportunities to learn more. Read it here.

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The group’s technical white paper presents the solution of Consortium Shared Identity (CSI) over an enterprise blockchain and lays the groundwork for a potential proof of concept down the line. The goal here is to establish a private blockchain that allows industry members to leverage each other’s work efficiently without sacrificing privacy and security. Read it here.

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business models, case studies.

For a list of the lineup, please go here.


Spring 2020 Immersive Media Challenge Final Submissions, 4 Winners Picked

The Entertainment Technology Center at USC’s Spring 2020 semester Immersive Media challenge kicked off on January 29th for students and recent graduates from various disciplines. ETC’s Immersive Media Experience director Phil Lelyveld called upon submitters to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years.  New to this third ETC Immersive Media Challenge was the question; how will 5G impact the experience?

Students detailed what technological advancements need to take place in order to make their idea work and explain the reasoning behind their assumptions that those advancement will happen.

Participants were asked to answer 6 questions and create a 3-minute pitch video for the idea.

A panel of senior executives from the ETC member companies reviewed and ranked all of the submissions based on how well they accomplished the criteria of “a great idea, well told.”

The four winners are (in no particular order); Audio-Visual Animation by Jack Vomacka, Mind Palace by Sam Clempson, Affa Streaming AI Experience by Courtney Zhang, and MIC (ML for In-game Content) by Lance Newby.

Here are all of the Spring 2020 submissions.

  • Audio-Visual Animation by Jack Vomacka – Audiences of theme park attractions featuring animatronics must be kept at a sufficient distance so they do not get the chance to notice the concealed machinery. With Audio-Visual Animation, computer-generated characters will be free to move in a real-life space, no longer tethered to machinery. 6 AnswersPitch Video.
  • Telepresent Rooms by Laura Roed – Telepresent Rooms are a network of highly immersive 3D video viewing rooms, in which users can experience live events from miles away, engage in two-way 3D video calls, and share the moment across continents through the combination of LED Panel Screens, immersive audio, and gesture recognition. 6 AnswersPitch Video.

  • CleanEarth by Vivika Kapoor – This will be a game in which users can look at their phone to see their surroundings with added litter, pollution, etc through augmented reality, basically showing them what their surroundings would look like in the future if we, as a global community, don’t change our harmful habits. However, if the user performs certain tasks in the real world that help the environment, they earn in-game points and some trash or pollution will be removed from their app’s “world”. 6 AnswersPitch Video.
  • Mind Palace by Sam Clempson – Mind Palace brings memory-improvement tricks into the third dimension, by create rooms for placing memory cues in space and establishing links among the memories.  Mind Palace integrates a web browser, cloud file storage system, and more into visualized augmented reality. These spaces are interactive: objects in this augmented world are tangible and malleable layers in virtual space. 6 AnswersPitch Video.
  • Affa Streaming AI Experience by Courtney Zhang – Scroll No More, AI Affectiva Recommending Content Through Speech Emotion Detection. Affa uses a blend of personal data analytics, content metadata analysis, and emotional detection tools to make content recommendations based on your current mood. 6 AnswersPitch Video.

  • MIC (ML for In-game Content) by Lance Newby – MIC will make use of the latest in machine learning (ML) to turn your voice and normal conversations with NPCs into a natural, interactive and immersive tool for making decisions, and changing how the storyline plays out, in real-time, within the games we love and play. It turns Non-Playable Characters into minor characters who participate in and can influence the action. 6 AnswersPitch Video.

  • Legends – Meet Your Heroes by Sean Sani – My idea is to utilize advanced projector technology with some AR elements to put your heroes in front of you performing their greatest accomplishments. All in a lifelike setting where everything feels like the day it happened. Legends will put you in the room where it happens. 6 AnswersPitch Video.

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Industry Events

SXSW – CANCELED (Coronavirus)
March 13-22, 2020
Austin, TX

March 30 – April 2, 2020
Las Vegas, NV

NAB Show –
April 18-22, 2020
Las Vegas, NV

Digital Hollywood Spring –
May 19-21, 2020
Los Angeles, CA

Cine Gear Expo –
June 4-7, 2020
Hollywood, CA

July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – 
September 11-15, 2020
RAI, Amsterdam, Netherlands

SMPTE Technical Conference – 
October 19-22, 2020
Los Angeles, CA