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John Chambers: The Future of the Web is Video

On Wednesday night, Cisco CEO John Chambers delivered a 45-minute presentation that focused on the future of video over networks.  He predicted that 90 percent of all Web traffic in the near future will be video-based, and explained that Cisco is getting ready to make these video experiences as consumer-friendly as possible.

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Cisco has purchased several companies to pursue its video initiative, including Pure Digital (maker of the handheld Flip camera line) and more recently, videoconferencing giant Tandberg.

Chambers described new video in-home telepresence technology that Cisco plans to trial this spring, through a partnership with Verizon.  (Cisco will provide set-tops and cameras; consumers will be able to use their existing HDTVs.)

Chambers also explained that Cisco was providing the back-end support for NBC during its coverage of the 2010 Winter Olympics, even offering Flip cameras to athletes and commentators so they can upload content from the events.

“Who would have thought a decade ago that Cisco would be here talking about consumer products and video?” joked Chambers.  “It is video that changes everything.”

Chambers further emphasized the intimate nature of video technology, and showed short video clips he took with a Flip camera of his family in Hawaii and Costa Rica.  Video is the “killer app” for the Web, he explained, especially for the tens of millions of video-enabled portable devices being sold globally today.  “The video experience was not really ready for the big time until now,” he added.  Now that many households have broadband and 50 percent have HDTV, Chambers says consumers are ready to fully utilize video.

Samsung forges 3D path with DreamWorks

Samsung put an exclamation point on its ongoing commitment to 3D, unveiling the world’s slimmest TV – the 0.3” deep LED  9000, which also happens to be 3D.

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Samsung promises to “lead the industry in creating the 3D market this year” by delivering the widest range of products, as well as shepherding home 3D titles, the first of which will be DreamWorks Animation’s “Monsters vs. Aliens,” out later this year to coincide with Samsung’s new 3D Blu-ray player.

katzenbergSamsung president  Tim Baxter was joined onstage by DreamWorks Animation chief Jeffrey Katzenberg and Frederic Rose, CEO of Thompson, whose Technicolor unit will master and manufacture the discs.

Detailing the company’s vision for “a complete 3D home ecosystem,” Baxter also raised the curtain on a line of plasma and LCD TVs and, later this year, a 3D home theater system with active shutter glasses. Content partners include Accedo, Accweather, the Associated Press, Blockbuster, Netflix, Twitter, YouTube and USA Today, among others.

Also announced: Samsung Apps, a multi-device store for TV and mobile devices.  Samsung Apps currently features applications for mobile devices and PCs.  The open-platform TV apps will hit the US market in spring and summer.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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