3DTV Study Finds Interest Up But Education and Content Needed
Jul 14, 2010 11:30:16

Interest is heating up and many consumer electronics sales associates are excited for 3D technologies, according to a new study from CEA.

The 3D Retail Experience — Opinions of Sales Associates survey of more than 250 retail sales associates selling 3DTVs also found that many consumers are still confused about 3D technology. Sales associates interviewed report roughly 50 percent of shoppers have an overall positive response to 3D technologies while only two percent respond negatively.

Additionally, 80 percent of sales associates report seeing an increase in interest and traffic over the past several months. To help retailers answer many of the frequently asked questions, CEA has developed a 3DTV primer at DigitalTips.org. CEA is also organizing National 3D Demo Days (September 10-12, 2010) and will provide retailers the tips and tools needed to offer the consumer the best possible 3D retail experience.  The complete 3D study is available free to CEA members.