“It’s great that XpanD wants to be the vendor of choice for universal 3D glasses,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California. “But it’s an easy thing to say and a harder thing to get all the people [to] work together.”
Until then, 3D TV watching it isn’t going to be a naturally social experience, the way standard 2D TV-watching is now, at least at first, while the likes of Sony and Panasonic race to get the technology to the marketplace. But it will get there eventually, USC’s Wertheimer says.
“As with any new technology, you try to get it to market, and get people to use it and start giving you feedback. All of (the manufacturers) have their own glasses and their own TVs that can only interact together. They do that to take the variables out of the equation, so they control the experience consumers have with the television,” Wertheimer said. “But the natural evolution of 3D TVs over time is for them to have interoperability with the glasses.”
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