Part of the reason people say they wouldn’t want 3D glasses is that those people “are not seeing the value proposition of having 3D at home yet,” argues Phil Lelyveld, manager of the Consumer 3D Experience Lab at USC’s Entertainment Technology Center.
Most people have still not been exposed to 3D outside a movie theater and can’t imagine what that would be like at home or why they need it, he says. “Which is why I see the 3DS as an important gateway to experiencing 3D in the home” for less than the cost of buying a TV set.