Video is not a zero-sum game…at least for now and at least not for traditional TV broadcasts. DVDs continue to be most at risk from these new platforms, Magid says. The arrival of 3D TV is tracking slowly but not unlike the adoption curve of HDTV years ago, Magid says. Only 8% of those surveyed said they expected to buy a 3D TV in the next 12 months. Compared to a similar level of interest in the first year HDTV were offered, Magid finds that generally only 4% actually did follow through to buy the new technology in short order. The analysts say they expect 5% of U.S. households to have 3D TVs by the end of 2011. Moreover, consumers are not shoing great concern over the dearth of 3D content available. They appear to be ready to make 3D a future-proofing part of their next TV purchase.

The additional video services like 3D, streaming media, Web video, TV apps, etc. are likely to added to our existing HD screens and not necessarily divert business from that core of subscription services.

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